The first time I saw the interior of Patina, my eyes grew as big as saucers. When I was younger, I spent a lot of time hunting for treasures at antique shows and swap meets with my dad but I’d never seen anything quite like this place. Exquisitely curated with vintage furniture, telephones, typewriters, books and more, it felt like a setting out of a Brooklyn-based fairytale.
Patina had originally contacted us last year but we’d already arranged the final details for our first Blogcademy and it just wasn’t meant to be. Good things are always worth the wait and this time around, we were thrilled to host our brilliant group of blogcadettes in their magic-making space.
We kicked off this sixth installment of our workshop over one of the most humid weekends I’ve ever experienced — even with fans and ice cream breaks, it was unbearable at times but lounging on gorgeous vintage couches made the whole experience slightly more glamorous for sure.
As the weekend builds, one of my favorite parts of the workshop are the group activities where we circle around and chat with women one-on-one about their ideas and goals for their blogs. I love a big idea but I love it even more when they’re scribbling down precisely how to make them a reality. And this group, with teachers, hairdressers, PR agency owners, fashion bloggers and more in the audience had so many awesome insights on how to introduce more personalized content and tweak their brands to better represent who they are.
Enough of my blabbering! In their own words, here’s what some of our attendees had to say about the experience:
“The Blogcademy is fucking life-changing. I sold half of my wardrobe (no joke) in order to attend and I’d sell the other half and show up in nothing but my undies and black eyeliner ten times over: these women are legit. Their energy is through the roof. Their knowledge is powerful. Their commitment is palpable. And they will give you the necessary kick in the ass you need to own your identity, no matter how scary that might be. Between the sparkles, sea of hair colors, and resounding tribal spirit, I kept waiting for Jessie J to burst through the window on a Tarzan rope belting out ‘Just be true to who you are’. (I wouldn’t put it past these three. I believe them capable of anything). But all in all, whether you have to walk 500 miles, subsist on Ramen noodles for a month, or fly on a broomstick to get there…GO. Stop thinking about it. GO. I kid not when I say it will alter the course of your professional career and, by extension, your life.”
KEEP ON READIN’:
“Thanks again for a wonderful weekend of knowledge and camaraderie! Improving my blog has been a serious goal of mine for 2013 and as much thought as I put into it, I never felt like I was ready to take action; I was overwhelmed with all I wanted to do and didn’t know where to start. After The Blogcademy, I feel like I have a roadmap to achieving the goals I had previously set forth for myself AND more knowledge and motivation to stretch my goals even FURTHER. The tools provided in the workshop and in the forum are invaluable, as well as the connections made with my fellow blogger babes!”
“The two days that I spent furiously scribbling notes at The Blogcademy were the equivalent of an amazing thrift shop score / non-substance induced unicorn sighting / beautifully manic sugar high, without the crash. Kat, Gala, and Shauna punctuated the thorough and awesomely useful information contained in each lesson with often hysterical yet utterly applicable anecdotes. The breaks between segments were akin to a glitter infused dance party / photo shoot, and allowed for the forging of permanent connections with fellow aspiring bloggers. Our headmistresses were totally approachable and presented their wide breadth of knowledge in a style that was both charming and memorable while also being completely relevant and life-changing. The two days flew by in a jumbled tangle of ‘AHA!’ moments, giggling with other attendees, and a mounting excitement in regards to what I will now do with everything that I learned.”
“I had a blast! Hands down, the best experience I’ve had – from learning, making new friends, and finding MY kind of people. Thank you ladies for being such wonderful, colorful, and wise hosts, headmistresses, and friends! I mentioned it before, but I’ll say it again: I love that you were able to cater to both new and veteran bloggers alike. Not once did I feel like I was learning something too far out of my grasp, nor did I feel like anything was too “basic”. It was wonderful to have loads of examples from different contexts to learn from, and I had a complete epiphany as to how I’ll think about blogging from this point forward. There may not be a magic wand to becoming a blogging mega babe, but just being in an energetic space with so many creative ladies and thoughts has got my mind churning through ideas in a way in which I didn’t think could be so exciting (and totally not scary)!”
Look at all that sass! Work it, girls!
Plus, a special shout-out to our New York scholarship winner, Kristin who took a six hour bus ride to join us. That’s some dedication!
A special thanks goes out to all of our wonderful sponsors who make this event possible:
Our friends at Alphabet Bags sent along these glitter heart pouches which make perfect little makeup bags.
Our thirst was quenched in the craaaaazy heat thanks to Zevia.
Milk & Honey Naturals provided these wonderful solid perfumes and I’ve been toting mine around in my purse for on-the-go touchups ever since.
Our classes just wouldn’t be the same without glitter-encrusted ears from Crown & Glory!
Paige Lavoie made these fun turquoise glitter crowns.
Ring pop inspired rings?! Yes, please! We loved these jumbo gems courtesy of Cicely Margo.
If you’d like to learn more about The Blogcademy, check out our overview. Our last U.S. date of the year is in Austin and we’d love to see you there! And if you’d like to join us in London, Australia or New Zealand we have a few spots left in each. See ya on the road!
Venue: Patina, the reigning queens of Brooklyn-based furniture rentals.
Photographer: June Cochran, who arrived Sunday morning, fresh off a wedding in Colorado the night before!
Interns: Nicole Pamani and Hillary Weiss who tag-teamed our Instagram all weekend. Adore these two.