Just as you shouldn’t judge a book by its cover, you shouldn’t judge a lipstick just by its exterior. But, that’s just what I did when I stumbled upon the Bite Beauty display tucked inside Sephora. With its matte black tubes and subtle, tonal application of logos, the line immediately stood out in the sea of over-embellished displays and packaging that surrounded it.
Intrigued, I went home and did some research and was pleasantly surprised by what I learned: Launched in 2011, the Toronto-based line features food-grade ingredients and contains no petroleum byproducts or synthetic chemicals. Produced in small, handcrafted batches, Bite straddles the line between healthy and high performance with fantastic results.
I’ve been smitten since learning about the line, scouring Bite’s Pinterest for even more visuals and after falling down the rabbit hole, I found out about a brand new service offered at their pop-up lipstick lab in New York City. For $28.00, Bite’s lab techs will custom mix your perfect lip color! Needless to say, this is on my must-visit list while I’m in New York this week.
Have you tried Bite products yet? What do you think?