As any small business owner knows, running a company isn’t always pretty. Yet blogs and social media tend to gloss over a lot of the most unflattering aspects.
Back in December, I picked up The Ultimate Small Business Guide, hellbent on brushing up on the basics before the new year hit. I had good intentions but as projects began to pile up, I pushed it off to the side…until this week.
In truth, this was partly because I tend to gravitate towards more light-hearted, philosophical quick reads when it comes to business and productivity (my favorites are Whatever You Think, Think the Opposite and It’s Not How Good You Are, Its How Good You Want to Be, both by Paul Arden). But I kicked myself into gear because I realized that I was lacking a solid book of business basics in my personal library. I wanted a source I could depend on outside of endless googling (and questionable results).
I’m not gonna lie, this book is a heavy read; it’s solidly informational and not something you can just fly right through. But if you’re wondering if you have what it really takes to run a business, if you already have a business but need to create brand awareness, if you are curious about the basics when it comes to staff planning and employment law and if you’re interested in brushing up on trademarks and intellectual property, this is just the tip of the iceberg of what’s covered in fine detail in this book.
Too often, we get excited and jump too quickly into a new business without really stepping back and doing the proper research so I particularly loved that this book starts out with a chapter quizzing you on if you really have the drive to be an entrepreneur. Instead of building you up, The Ultimate Small Business Guide makes sure you’re faced with the cold, hard truth and then takes you through the process of understanding everything you’ll be responsible for. It’s all this un-fun stuff that often gets overlooked in the pursuit of the perceived glamour of being your own boss.
At the end of each section, there’s a column dedicated to what to avoid. Once again, it digs into the sticky situations we can find ourselves in if we’re uninformed. It’s important to keep it real, even when the real can be scary.
The book ends with something we’d rather not think about: how to properly wind down a business and put it to bed. Once again, this is a topic that’s not on a lot of small business owners’ minds when they’re full of passion in the beginning.
The Ultimate Small Business Guide won’t be for everyone but it is an enlightening look into what it takes to be a responsible business owner. I’m so glad this book covers the good, the bad and the ugly because it’s good to know what you’re in for and how to handle those really difficult decisions. The more informed you are moving forward, the easier the whole process will feel.
I’m on the hunt for some more solidly informative business books. Any favorites you’d recommend?