This year, I’ve adjusted my design strategy and am taking on a lot less clients in an effort to go much deeper with the ones I am currently working with. Five years ago, a client may have just needed an identity but they now often need upwards of ten custom items of collateral. Because of this, projects take more time to complete so I’m sharing a lot less these days.
I completed this project a few months back for Fred and Hannah — a photography duo located in Tasmania, they have a massive love for art, travel, good design and of course, each other!
Fred and Hannah’s work is bold and adventurous and they came to me in need of an identity to match. They were already drawn to the boldness of cyan and magenta and I saw an opportunity to merge the two hues in the center, symbolic of their pairing. The simplicity of the symbol allowed it to be modified over much of the collateral to add a bold burst of color and fun secondary patterns.
This is going to be a busy month as I dig into both a book proposal and a print magazine design but no matter how tired I am at the end of each day, I love it. Graphic design on most days is far from fun and games but when clients as upbeat and enthusiastic as Fred and Hannah come along, it sometimes feels like it. I adore these two!
Client: Fred and Hannah
Projects: Identity development and collateral including business cards, a gift certificate, a thank you card, CD and DVD labeling and an editable invoice.