Daily Archives: December 13, 2012

Media Kit Insights: The Who, What & Why!

The Blogcademy Media Kit

I just wrapped up a digital media kit for The Blogcademy (we’ve been super busy this month between putting this together and launching our updated website!) and I’d like to shed a bit more light on media kits overall.

One of my most popular articles ever on this blog was a press kit how-to. It’s very out of date at this point but that’s okay because since that article was written, we’ve become increasingly more digitally savvy and these days, for the most part I wouldn’t recommend a press kit for most people to use. Over the last three years, I’ve switched over to digital media kits and my clients have found huge success using them. With sharp editorial-style layouts and clickable links all in a PDF format that’s email-friendly, it’s easy to get the word out in a quick, professional manner whether you’re a blogger or small business.


The Blogcademy Media Kit

The Blogcademy Media Kit


Historically, digital media kits have been most commonly used by large magazines to provide information including circulation rates and stats of their target audience for advertisers. Often, they also include a brief bio, testimonials and contact information.

The Blogcademy Media Kit


After designing my first media kit for a print magazine in 2008, I had the realization that they would be ideal for bloggers too. Sometimes a one-sheet just isn’t enough information if you’re trying to land bigger gigs and advertisers. I’ve designed a lot of media kits over the last few years — my two personal favorites are for Rock N Roll Bride (this is her older version — we just wrapped a 2013 refresh that more closely matches her magazine) and Veronica Varlow.

At The Blogcademy, we’ve had a one sheet since the beginning to send out to sponsors but realized that while that was perfect for filling goodie bags, we needed something more robust for larger corporate partnerships that may pop up. It’s important to always be prepared for those potentially huge moments! 14 pages later, we’re feeling much more prepared for what 2013 holds.

The Blogcademy Media Kit


In the media kits I put together, especially for bloggers, I usually start by suggesting the following:

• Front and back covers with a visible URL and logo
• An introduction with key accomplishments
• Testimonials from readers and clients
• Stats including traffic and social media numbers
• Rates / packages / availability
• Suggestions for how to make the most out of your partnership (recommendations for achieving the best results)
• Professional images of your brand / blog / yourself throughout
• Contact page with clickable links

From this list, we add and subtract content until the balance feels right. Each media kit should be very specific to that brand. There are some crossover design elements I’ve used but for the most part, every media kit is a clean slate.


The Blogcademy Media Kit


If you’re attending The Blogcademy London, I do a much more in-depth media kit overview during my branding segment. I hope this glimpse inside media kits makes them feel less mysterious!

*All photos in the media kit are by Devlin Photos and Made U Look Photography.

Link Love: 12.13.12

link love

link love


Source


• Whether you are focused on blogging or another career path, it’s time to stop dabbling.

• Here are some great insights on what reviewers are looking for in your portfolio.

• If you’re a lover of well-designed coffee mugs like I am, here’s an aesthetically pleasing round-up!

• Just because: 100 words for snow.

• How to write emails that get an immediate response.

• Rolling Stone rounds up the 50 greatest hip-hop songs of all-time.

• I love this article about how “Made in the USA” is making a huge comeback!

• Darren Rowse from Problogger shared ten things he wished he’d known about blogging when he started and this person made notes.

• Simply being helpful and doing more of what you love may open the door to even more great opportunities.

• Do you update your marketing plan regularly?

• Wow, I’ve never seen an airline publication look this good but British Airways nailed it!