Back To Basics

Back To Basics


I find that the more immersed I become in creating visual identities for clients, the more I navigate towards the familiar for myself. I used to be one of those people that wondered why fashion designers sent fantastical creations down the runway every season but would then step out for the finale and take a bow in a simple jeans and t-shirt ensemble. Surely they could wear their otherworldly creations as well?

But now, I think I get it. When you dive into a sea of other people’s worlds and try to bring them to life, it’s nice to strip things down to the familiar when it comes to yourself. When you have a clean slate, you can create anything. Inspiration awaits around every corner.

When I’m focused on multiple projects, I find myself feeling the most comfortable being surrounded by things that are black and white. I love color but when all I can think about are other people’s colors day and night, I like to keep it simple for myself. My love affair with all things black and white continues.

Sources: 1. 2. 3. 4. 5. 6.


Creatives, do you have a go-to “uniform” when work takes over?

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