Daily Archives: December 10, 2012

The Blogcademy Website 2.0!

The Blogcademy Website

Today we have a very special announcement: The Blogcademy has a new and improved website!

Our workshop has come a long way since its launch back in August! To say that there was a time crunch when we were getting ready to launch doesn’t quite sum it all up…it was more of a mad dash. The workback schedule was nearly nonexistent — I had one day to design the site design and Kat’s husband coded the entire thing in a weekend. And even better, the night before our big launch, I headed across state lines to a Mötley Crüe & Kiss concert, promising Kat & Gala I’d finish up any final assets that night when I got home.

The Blogcademy Website

I made it back from the concert in one piece and the next morning, the launch went better than any of us could have imagined. Since that time, our first workshop in New York has came and went and London is now on the horizon.

Beyond all the excitement, each of us had the nagging feeling that our website could be a lot better. Truth be told, it just didn’t feel complete — post New York, we had a video, amazing testimonials and a one-sheet but nowhere to really put them. I didn’t want to just tack on more content to the existing pages. We needed an overhaul.

The Blogcademy Website

Over Thanksgiving weekend, I got to work on the redesign. Kat’s coding whiz husband Gareth quietly worked away and surprised us with the finished product this morning and we couldn’t be more happy to share this next chapter of The Blogcademy with you!

Take a look around (we have lots of new content, including Testimonials and Sponsors pages)and let us know what you think! And if you’re interested in joining us in London, there’s a few spots left.

Back To Basics

Back To Basics


I find that the more immersed I become in creating visual identities for clients, the more I navigate towards the familiar for myself. I used to be one of those people that wondered why fashion designers sent fantastical creations down the runway every season but would then step out for the finale and take a bow in a simple jeans and t-shirt ensemble. Surely they could wear their otherworldly creations as well?

But now, I think I get it. When you dive into a sea of other people’s worlds and try to bring them to life, it’s nice to strip things down to the familiar when it comes to yourself. When you have a clean slate, you can create anything. Inspiration awaits around every corner.

When I’m focused on multiple projects, I find myself feeling the most comfortable being surrounded by things that are black and white. I love color but when all I can think about are other people’s colors day and night, I like to keep it simple for myself. My love affair with all things black and white continues.

Sources: 1. 2. 3. 4. 5. 6.


Creatives, do you have a go-to “uniform” when work takes over?