The Typofiles #118: Ruddy’s General Store

Ruddys 1930s General Store Museum

Ruddys 1930s General Store Museum

This week’s Typofiles is a little different; it’s a look way back at some amazing packaging. When I was in Palm Springs last month with Star, we noticed what appeared to be a store full of vintage goods from across the street.

Ruddys 1930s General Store Museum

Curious about its contents, we entered (a fee of 95 cents will get you in) and it became clear that nothing was for sale; this was a general store frozen in time.

Ruddys 1930s General Store Museum

Ruddy’s 1930s General Store Museum was completed in 1987 and donated to the city by James Ruddy, who had been building his collection of products for 35 years. The result is one of the largest and most complete displays of general merchandise in the U.S. Every detail in the store is authentic — unbelievably, more than 6,000 unused items line its walls.

Ruddys 1930s General Store Museum

The packaging and type treatments were so inspiring to take in, especially since so many of these brands no longer exist. If you’re a designer or just an antiques aficionado, you must make a point of visiting this museum at 221 South Palm Canyon Drive. I’m sure glad I did.

You can view all of The Typofiles right here.

One Response to The Typofiles #118: Ruddy’s General Store

  1. Eric says:

    Hi, Shauna, I was unable to contact you via your contact information on your site, so I thought I would reach out to you via the comments here.

    My name is Eric and I have a website called CulinaryLore. I write about food history, and many other food related subjects. I came across a photo pinned from your article:

    The particular photo is a shelf of food products. I know that you are active on Pinterest, I’ve already followed you, so I assume you do not mind your images being pinned onto Pinterest. I would like to use the pin as part of a “featured pin” article, so that I can discuss some of the products, particularly the malted milk. I am not asking to use the raw image, but I would like to simply embed the pin itself within the article:

    I will link to your article in the first paragraph of the article, and mention some of the other great photos on your page. Please let me know if it it OK with you for me to use the pinned image in this way.

    Feel free to delete this comment as you see fit.

    Thanks for your consideration,



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