Daily Archives: October 23, 2012

The Blogcademy New York: A Quick Recap

the blogcademy new york

I just returned to Portland at midnight last night but I wanted to stop in and give you a quick recap! The first ever Blogcademy took place in New York over the weekend and since I’d never done a workshop before, I had no idea what to expect. On Friday, Kat, Gala and I saw each other for the first time face-to-face since February (crazy, huh?!) and we had a lot to catch up on in one day before the workshop! We ended up pulling days that lasted from 6 am until 12 am every day, making sure our content was in tip-top shape. And while hosting a workshop was some of the hardest work I’ve ever done, it was also the most rewarding. Bonding with 30 amazing, driven women with big dreams over the weekend was so inspiring in ways I can’t even put into words (the whole weekend is still sinking in). Sharing the strategy and insights we’d gathered was heavy at times — our presentation numbered nearly 150 pages and that can be a lot of content to absorb in just two days. But our attendees remained focused, scribbling down page after page of notes.

This first workshop is an experience I’ll never forget — we poured our hearts into the content and I hope that everyone walked away with a better understanding of how to take both their branding and blog content to the next level. Thank you to every single student who believed in our workshop; we feel like we’ve made some new friends and your questions and insights are what drive us to keep raising the bar.

Stay tuned for a full Blogcademy recap (I have a lot more to say once I’m settled in) as well as a thank you to our wonderful sponsors who helped make this event extra special.

Computer Arts Collection: Photography

Computer Arts Branding

As you know, I am a huge fan of the Computer Arts Collection, a series of themed guides for creatives. The one reason I keep going back to these issues is that while they are beautifully designed and overflowing with amazing inspiration (much of which I’ve never seen online), there’s never a case of all style and no substance. They dig in deep and always manage to provide glimpses into current industry trends, studio tours, peeks inside real campaigns, suggestions for processes and even a talent directory in the back. In the age of Pinterest, I want more than just pretty pictures. I want to understand how those pretty pictures were created and that’s where Computer Arts delivers.

Computer Arts Branding

Today I wanted to give you a peek inside of Issue 5, which focuses completely on photography. Though I don’t consider myself to be a photographer (I know how to get what I want out of my basic DSLR but I’m very point-and-shoot in my process) I feel that it’s so important to be aware of what other industries are doing since there’s more crossover than ever these days. This weekend, we had a guest speaker at The Blogcademy named Lisa Devlin — she’s been a professional photographer for 20+ years and listening to her share her tips made me want to step up my game. Flipping through this issue, I’m now paying more attention to lighting and composition. Sometimes we just need that little push.

Computer Arts Branding

While I have loved all the issues I’ve managed to get ahold of, this release is perhaps the most visually stunning. With photography, it’s just easier to push boundaries sometimes. As I’ve mentioned before, these issues aren’t cheap but they’re so worth it — with very few ads, they’re less of a magazine and more along the lines of a softcover book. It feels good to learn about how folks outside of my industry take in the world through their cameras. I believe that we all have something to teach and in return, there’s always something new we can learn.

Computer Arts Branding

To get your hands on the Computer Arts Collection, go here for further information.