Daily Archives: September 18, 2012

Latest & Greatest #9: Olle Eksell

Olle Eksell

Olle Eksell


Lately, Swedish illustrator, writer and graphic designer Olle Eksell’s iconic eyes, which he designed for Mazetti’s Cacao seem to be popping up everywhere I go online. Eksell’s work ranges from wacky to geometric but no matter the style he was working in, the outcome was always thoughtful and precise. When Eksell came to the U.S., a close friendship developed between him and Paul Rand that lasted throughout their lives. He participated in international exhibitions at the Museum of Modern Art in New York, the Louvre in Paris, and the Biennale in Venice and continued to work until his death in 2007.

Olle Eksell

The Eyes poster was printed in 1999 for his exhibition at the Form Design Center in Malmö, Sweden. Though best known for his design and illustration, Eksell also penned the classic Design = Ekonomi.

You can purchase Olle Eksell merchandise through this shop, see more of his work in his Facebook tribute group and see even more images of the famous cocoa eyes poster here.


Image sources: 1, 2, 3.