The Blogcademy: A Blogging Workshop!

the blogcademy

I am so excited to announce a brand new workshop that’s launching today, The Blogcademy! I will be joining forces this Fall with Gala and Kat to share everything we know about our favorite topic, blogging, with YOU! The Blogcademy is very special to me — for the last five years, I’ve wanted to share my branding and marketing insights on a much bigger platform and this is the opportunity for me to do just that!

An Overview

At The Blogcademy, we are teaching a two day masterclass for bloggers in New York City! Covering everything you could possibly want to know about blogging, branding and running your own business, this will be a weekend to remember. As Kat so accurately puts it, “We promise truckloads of learning, laughing, photo ops, sugary treats and homework assignments you’ll actually want to complete.” Sounds like fun to me!

As an extra special bonus, we’re bringing U.K. wedding photographer of the year Lisa Devlin along to shoot your new headshots! Amazingly talented and with a career spanning 20 years, she’ll also be sharing basic shooting, editing and Photoshop skills.

Want to know more? Head on over to our overview page!

My Focus

It’s one thing to have a cohesive look across all your online properties, but it’s another thing entirely to know if they accurately represent you or your business. My primary role at The Blogcademy (beyond all the branding and visuals!) will be to offer a unique perspective on building a brand from scratch, complete with real life examples. I want to take the guesswork out of brand building and show you the steps to take yours to the next level as well as adding that extra level of professional polish to your marketing materials. I’m not afraid to share what you should include in a media kit and I’m an open book on advice including how to forge creative relationships with big-name brands. Additionally, if you’re a creative company that’s not focused on ad revenues, find out how a blog can still help propel your business to the next level.

the blogcademy

Date, Location and Registration

The Blogcademy will be held at Silk Studio in Manhattan over Saturday, October 20th and Sunday, October 21st, 2012. If you’d like to register (seats are limited to 30!), please do so here.


When you’re getting started as a blogger, sometimes you need a break! We’ve decided to offer one scholarship spot to one of you! For your chance to win, just make a video telling us why you think YOU should be part of the first graduating class of The Blogcademy (hint: Be creative!) Upload it somewhere (Youtube/Vimeo) and send us the link by Sunday 16th September. We’ll pick our favorite entry and you’ll be invited to hang with us all weekend!

In Closing

I am so excited to be a part of The Blogcademy and to have a chance to share my branding and marketing insights with you in a fun, inviting format! The best part about joining forces with these two ladies is that we all cover completely different niches and therefore, have unique perspectives that will truly provide you with an all-encompassing view of how to take your blog and business to the next level.

If you’d like to learn more, please visit The Blogcademy. We hope to see you in New York this Fall!

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