Today I’m excited to share photographer Luke Copping’s new portfolio. We’ve worked on a lot of projects together over the last three years but this one was our most ambitious yet. I developed the interior layouts, designed the cover and then oversaw the production of the printing and custom covers here in Portland. It was cool to see this project come together piece by piece and then zip its way to Luke in New York over a few month period.
When beginning work on his portfolio, I wanted to leverage as many existing design elements from our previous collaborations as possible to keep the recognizability of his branding strong and consistent.
Luke already had a digital portfolio and even a print magazine that we collaborated on last year but this print portfolio was meant to be the most premium and tie everything else together. I designed the covers to mimic the embossing of his letterpress business cards and had it produced at a local bookbinder with a metallic silver foil wordmark and white foil cross pattern for a tonal effect. The white on white can be difficult to photograph but in person, the pattern comes across more clearly because of the scale — the book is 14 x 11 inches overall and I had a custom 13 x 10 inch die made of the pattern (the bookbinders keep this on file permanently in case you ever want anything else made with the same pattern). The covers are white linen with white lining and nickel screw posts. I wanted it to be as understated and premium as possible.
A lot of time was spent shuffling images into layouts that either revolved around a particular series or a color story. While the magazine had copy throughout, the portfolio was all about Luke’s photography so we kept the layouts in line with what you’d expect in a photography book. Big, beautiful and with a lot of white space when needed.
Luke’s book was printed at Pushdot here in Portland so I was able to proof it in person. He chose a premium matte paper with a slight texture that added a whole new dimension to his work. I’d been designing Luke’s print promos for years and had seen many of these images before but this paper made me see his work with a fresh set of eyes. The prints and custom cover came together to form a book that we’re really proud of. I admire Luke for constantly pushing forward and investing in the presentation of his photography business — his passion for what he does really shows. Currently, this is the only copy of his print portfolio in the world but we have some ideas for a slight twist on more.
Luke just put together this video that more clearly shows the portfolio, from cover to cover. Thanks to Luke Copping for another wonderful collaboration!