The Typofiles #111: Nemo Design Rebrand

July 10, 2012

My friends at Nemo Design just sent me a packet featuring promos for their fresh rebrand and I thought I’d share this amazing double-sided poster today. Nemo holds a special place in my heart because it’s where I got my start as a designer. They’ve totally killed it on their updated identity system and in true Nemo form, everything is infused with a sense of humor.

There’s no boring corporate lingo to be found on this poster. Nemo makes it fun to explore the evolution of their identity, PMS swatches and the meaning behind their name.

I love the Nemo DNA section: Midwest Work Ethic / East Coast No Bullshit / Oregon Pioneering / California Endless Summer / Small Town Dreams / Big City Hustle. YES!

Congratulations to Nemo Design for creating a rad new identity and for continually keeping us entertained with razor-sharp work infused with a sense of humor.

4 Responses to The Typofiles #111: Nemo Design Rebrand

mark says:

July 10, 2012 at 11:06 am

Thanks for the post, Nubby.

We have nothing but great memories of your time here at Nemo. It’s very cool to see your career continue to burn brightly. As I recall, you were part of our previous identity project, and that one served us well for years. Let’s hope the new system is equally awesome. Off to a good start…

-ML

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- Nubby says:
  
  July 12, 2012 at 8:13 am
  
  mark: nemo is still like a family to me. Love the direction the new branding has taken. Such an awesome evolution! Keep up the killer work.
  
  Reply
Ella says:

July 11, 2012 at 3:44 am

Thanks for posting this! Looking at this presentation was very inspiring. !

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Nicole Underwood says:

July 16, 2012 at 7:50 am

Great post! Love the type, love the colors!

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