My friends at Nemo Design just sent me a packet featuring promos for their fresh rebrand and I thought I’d share this amazing double-sided poster today. Nemo holds a special place in my heart because it’s where I got my start as a designer. They’ve totally killed it on their updated identity system and in true Nemo form, everything is infused with a sense of humor.
There’s no boring corporate lingo to be found on this poster. Nemo makes it fun to explore the evolution of their identity, PMS swatches and the meaning behind their name.
I love the Nemo DNA section: Midwest Work Ethic / East Coast No Bullshit / Oregon Pioneering / California Endless Summer / Small Town Dreams / Big City Hustle. YES!
Congratulations to Nemo Design for creating a rad new identity and for continually keeping us entertained with razor-sharp work infused with a sense of humor.