The Typofiles #100: My Favorite Catalogs!


I’m a self-confessed magazine junkie but it doesn’t end there; I collect catalogs as well. Not just any old catalogs, though. There’s a handful of titles that I’ve collected for years and with good reason. My passion is editorial design and while there’s a lot of inspiration in this area online, the magazines and catalogs they come from are often truncated to only include the ‘best of the best.’ The experience of flipping through a printed piece, page by page, in its entirety tells a story with a beginning, middle and end that can never quite be replicated online.

Today I’d like to share some of my favorite catalog titles and best of all, they’re all free (see links below). These catalogs can really come in handy for designers. Three years ago, I was hired to design a fashion lookbook for a Fortune 100 company. When I was briefed on on the job, a lightbulb went off. I’d collected dozens of catalogs that were very much in line with the demographic this company was trying to reach so I hauled in my collection the next day and my art director and I got busy flipping through various issues, gathering visual cues and layout inspiration during our early explorations. Having complete catalogs at my fingertips to bookmark and sort through versus screen shots of bits and pieces of online inspiration was immensely helpful.



Books can be expensive and not every designer has the means to build their own personal library right away (I am only now amassing a decent one). But one thing you can do, no budget necessary, is to collect catalogs. They often change their theme and layouts on a monthly basis and can provide a quick dose of inspiration wrapped up in a short retail story.


I love the colored spines on these Anthropologie catalogs. And, I think I recognize that truck!!!!


As a designer, it’s good to be aware of trends and movements around you, not just online but also in print. The goal is to not lift everything you see but to rather ignite the sparks of creation. Colors, type choices, the placement of images and the copy all play a role in the finished product and may inspire your next project, as well. Get inspired and then push forward and use that inspiration to create your own vision. Remember though, inspiration is meant to be just that; inspiration. Then, it’s time to get to work! As Anna recently said, “Try to put a limit on the amount of time you spend searching for and cataloging images for the sake of inspiration. Think more about appreciating these things for what they are, and not just how you can apply them to your own work.”



Here are some of my favorite free catalogs for print inspiration:

• Urban Outfitters: Sign up for monthly catalogs; they change themes very often.

• Anthropologie: Monthly catalogs with inspiring locales and subtle type.

• Madewell: This catalog is in an oversized format and printed on matte paper with hip, lookbook worthy layouts. Definitely my favorite of the bunch!

• House Industries: This type foundry catalog is always colorful with a cheery retro vibe.

• J. Crew: They’re always sending out something new and have glossy magazine-worthy photos and type treatments.


My catalog collection, bursting at the seams!


11 Responses to The Typofiles #100: My Favorite Catalogs!

    • Nubby says:

      Tatiana: I’d forgotten about my old House Industries catalogs until I found them in my closet this weekend. So many inspiring layouts! Thinking of scanning a few issues to share in upcoming posts.

  1. Great resources Nubby – thanks for sharing! I already get the Anthro catalog, but hadn’t thought about signing up for some of the others. Really appreciate the links! xo

  2. Melinda says:

    I got a stuart wieztman catalog randomly the other day in pretty silver packaging. Wondering what the hell stuart wieztman was, and a bit curious at what was inside the pretty silver packaging, I took a good look at their spring catalog. Its shoes, but its just photographs with the info on the back, it was absolutely breathtaking photography, and the use of negative space in a catalog was intriguing. I suggest looking at it if you can find it! Its in my inspiration filing cabinet.

    Melinda

    • Nubby says:

      Melinda: I love it when brands take the extra time with their promotional materials. This one sounds especially well done. Thanks for sharing!

  3. Danielle says:

    I definitely still have all of my Anthropologie catalogs, starting from several years back… they’re so well done! Also, that is so crazy about the truck, did you realize it was the same one when you were shooting?

    Thanks for the recommendations, I’ll definitely have to check the others out.

  4. Pingback: Nubbytwiglet.com » Blog Archive » The Week In Pictures: 4.20.12

  5. Pingback: Nubbytwiglet.com » Blog Archive » The Typofiles #102: J. Crew Style Guide

  6. Anne says:

    You are definitely a woman after my own heart! I work with catalogs all day and can’t wait to check my mail at night to see what’s new in there. My favorite is Urban Outfitters – the colors are awesome and the paper is just so … touchable. I save them all, for what I don’t know.

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