When the second issue of CARSON magazine arrived on my doorstep last week, I had assumed that the crossed out title on its cover was just another one of David Carson’s tongue-in-cheek graphic jokes. But, there’s more than meets the eye: CARSON has just been rechristened as Untitled.

Why the magazine shifted from CARSON to Untitled between the first and second issues is unknown to me. Nevertheless, the magazine (published by Carson Media) isn’t lacking in humor: its masthead lists an In-House DJ / Spiritual Correspondent, War Correspondent and an Inspirational Fitness Guru. Surely, this is the staff that a magazine of the future requires to stay alert and focused.

On the subject of focus, this issue revolves around the concept of fame. Untitled goes way beyond the surface of “I want to be famous!” and digs into its very existence, creating a guide of sorts for both fame monsters and the genuinely curious. And no, you don’t have to be a movie star. Featured subjects within its pages range from Noam Chomsky to Paris Hilton and Shepard Fairey to the aforementioned Fitness Guru. Famous psychics and everything in-between cover its 100+ pages.

Just in case the concept of achieving notoriety is still a little fuzzy, Untitled provides a nifty chart titled Train to FAME. Whether you want to be a famous cook or criminal, the path before you becomes quite clear.

As abstract as the concept of fame can be, Untitled does its best to cover the bases. While most magazines have set columns and tried-and-true content that they run in a consistent format, Untitled throws that out the window and instead creates themed issues (the first revolved around survival). It’s a bold move that immerses and educates the reader around one specific area. Are you ready for something new?