As a designer, one of my biggest influences has always been Swiss poster design, with a particular focus on those that were created from the 1950s through the 1970s. When I look back at these designs, it’s very clear that they are timeless in part because of their simple compositions, bold yet clean type and use of negative space. My two favorite poster designers are Herbert Leupin and Peter Birkhäuser. Today I’m sharing a handful of my favorites with the hopes that you will also be inspired by these vintage masterpeices!
Swiss posters of the 1950s and 1960s illustrate the “Swiss School” or the “Swiss Style,” relying heavily on composition, typography, and clear communication. This style had international influence, and the Swiss poster came to be regarded as a model in graphic design.
— Swiss Poster Collection at Carnegie Mellon University.