About a year ago, I worked with Kat from the highly imaginative (and addictive) U.K.-based wedding site, Rock N Roll Bride to update her branding and web header. We were both really happy with the outcome — it was bold but still pulled together. A few months back, she contacted me and wanted a media kit, invoice and promotional badge. Here’s the outcome!
Kat’s business has grown substantially in the year since we first worked together and she had a lot of important content that she needed to share with current and potential clients. Luckily, Kat has a bigger-than-life, incredibly warm personality (and an amazing collection of professional grade photos) so this was easy. When she came to me, I knew that her content would be perfect for a more editorial-style look; essentially a mini magazine. And, I wanted to spread it out. I took the content that she’d initially planned to cover in about 6 pages and bumped it up to a total of 14. It needed to breathe.
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Since we already had a logo, color scheme and Kat’s content was impeccably organized, this media kit pretty much only had one major round of revisions. Everything after that was really minor. I’ve never had a 14 page document come together this easily! Kat’s main purpose will be to email this media kit (as a web-ready PDF) but it’s completely built in inDesign so that she can quickly make updates and, yes, output it as a booklet if she chooses.
What I love about Kat is that she is the living, breathing embodiment of her brand. Pink-haired, tattooed and happily married, she has an electricity that connects with readers from all over the world because she remains relatable and true to her vision. When someone chooses to partner with Rock N Roll Bride, Kat sends over a digital badge for them to proudly display.
Finally, the back cover. Rock N Roll Bride: appropriately summed up in 14 kick-ass pages.
In case you missed it last year, these are the components of Kat’s identity: Logo, tagline typeface and swatches. When we first started working together, Rock N Roll Bride immediately made me think of Rolling Stone…but pink and girly. Can we hope that someday Kat has a magazine of her own?!
This is the Vendor Badge. We kept the logo and the Gotham but added in Knockout as well (the subject headers in the media kit also use this).
Finally, while looking good is important, you gotta get paid! We designed a custom invoice for Kat that’s formatted with editable fields in Acrobat so that she can simply tab through, add in her client’s information, save it out as a PDF and fire it off. Simple! It’s always an absolute pleasure to work with Kat — she’s got major style and knows what she wants. I love this latest branding collaboration and here’s to many, many more! Please pay Rock N Roll Bride a visit, you’ll love it!