Sweet Cheeks: Style With A Cause

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Sweet Cheeks is a company that was founded by two-time Olympic medalist Hannah Teter. As a pro snowboarder, she has taken her notoriety and funneled a significant portion of personal time and energy into raising awareness for a variety of social causes.

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When some old friends from local agency Nemo HQ approached me and asked me to design a site for Sweet Cheeks, I signed on immediately. I was inspired by the merging of style and social consciousness in an effort to help those in need.

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What exactly is Sweet Cheeks? It’s a line of panties that Hannah and her friends promote with at least 40% of net proceeds of each sale going to Children International. Sweet Cheeks says that “It’s about gifting, in the name of peace, love, and posterior. Wearing a pair of panties never felt so good, so pair up today.” I couldn’t have said it better myself!

Development of the site was done by Nate of OK/No Way.

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