Daily Archives: February 23, 2011

Link Love: 2.24.11

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link love

Vogue Italia by Paolo Roversi, February 2011

• 10 lessons for young designers, straight from Wieden+Kennedy’s Executive Creative Director.

• I’m a big fan of Portland favorite Stumptown Coffee’s packaging because it’s simple yet effective.

• JC Penney has just been rebranded but to me, it’s nothing groundbreaking. Thoughts?

• A look inside a French woman’s makeup routine. (via Anna @ D16)

• A recent interview in New York with Carine Roitfeld, former editor of French Vogue is inspiring because she isn’t afraid to speak her mind.

• Who pays full price for designer clothes and then casts them off after just one wear? These people do.

• How to deal with trash talk in your life.

• I enjoyed taking a look at the branding of a bistro in Canada.

Sweet Cheeks: Style With A Cause

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Sweet Cheeks is a company that was founded by two-time Olympic medalist Hannah Teter. As a pro snowboarder, she has taken her notoriety and funneled a significant portion of personal time and energy into raising awareness for a variety of social causes.

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When some old friends from local agency Nemo HQ approached me and asked me to design a site for Sweet Cheeks, I signed on immediately. I was inspired by the merging of style and social consciousness in an effort to help those in need.

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What exactly is Sweet Cheeks? It’s a line of panties that Hannah and her friends promote with at least 40% of net proceeds of each sale going to Children International. Sweet Cheeks says that “It’s about gifting, in the name of peace, love, and posterior. Wearing a pair of panties never felt so good, so pair up today.” I couldn’t have said it better myself!

Development of the site was done by Nate of OK/No Way.

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