Vogue Italia by Paolo Roversi, February 2011
• 10 lessons for young designers, straight from Wieden+Kennedy’s Executive Creative Director.
• I’m a big fan of Portland favorite Stumptown Coffee’s packaging because it’s simple yet effective.
• JC Penney has just been rebranded but to me, it’s nothing groundbreaking. Thoughts?
• A look inside a French woman’s makeup routine. (via Anna @ D16)
• A recent interview in New York with Carine Roitfeld, former editor of French Vogue is inspiring because she isn’t afraid to speak her mind.
• Who pays full price for designer clothes and then casts them off after just one wear? These people do.
• How to deal with trash talk in your life.
• I enjoyed taking a look at the branding of a bistro in Canada.
Sweet Cheeks is a company that was founded by two-time Olympic medalist Hannah Teter. As a pro snowboarder, she has taken her notoriety and funneled a significant portion of personal time and energy into raising awareness for a variety of social causes.
When some old friends from local agency Nemo HQ approached me and asked me to design a site for Sweet Cheeks, I signed on immediately. I was inspired by the merging of style and social consciousness in an effort to help those in need.
What exactly is Sweet Cheeks? It’s a line of panties that Hannah and her friends promote with at least 40% of net proceeds of each sale going to Children International. Sweet Cheeks says that “It’s about gifting, in the name of peace, love, and posterior. Wearing a pair of panties never felt so good, so pair up today.” I couldn’t have said it better myself!
Development of the site was done by Nate of OK/No Way.