Daily Archives: January 11, 2011

The Typofiles #75: I Love Avant Garde


magazine typofiles typography


Gingko Press just sent me a copy of I Love Avant Garde, a book from Victionary’s I Love Type series and I thought I’d share. Of the title, Gingko says that “each book in the I Love Type series highlights a single typeface and its prevalence in the design community. This narrow focus lends itself to an in-depth study of each typeface — how the same font can be altered to create different moods and generate an entirely original effect.”


magazine typofiles typography


Avant Garde was originally designed by Herb Lubalin as a logo but later became a full typeface. One of my personal favorites, here are some examples of Avant Garde in use that I found particularly compelling.


magazine typofiles typography

magazine typofiles typography

magazine typofiles typography

magazine typofiles typography


Overall, I found the book to be really thorough and though I own a decent library of other design books (and read a huge number of design blogs), I would say that half of the projects were completely new to me. I appreciate the singular focus of one typeface because it really helps you grasp the possibilities when you see hundreds of hugely varied design executions. I’ve been a huge fan of Victionary’s titles for years so I am perhaps a bit biased but still, I was pleasantly surprised at the print quality, variety and layouts of this particular title. And, the hot pink edging on all of the pages is an extra special bonus.