Monthly Archives: November 2010

Sweet Caroline Photo // Rebranding

 sweet caroline photo graphic design


Slowly but surely, I’ve been wrapping up big projects, some of which managed to span across many months. One of these clients is Sweet Caroline Photo, a wedding photography business ran by Caroline out of Austin, Texas. Caroline was a unique case because she came to me with an already established business complete with a logo, basic guides and a blog in place. She simply wanted a refresh and for all of her branding, both old and new, to match. What started out as a quote for two client guides and a business card quickly grew into three guides, a business card, DVD packaging, labels and a blog redesign (coded by Star — more on that later!)

It seems like there’s a never-ending stream of talented wedding photographers out there, lined up with one impressive portfolio after another. That’s where personality comes in. Caroline comes across as warm and inviting with a laid back conversational style that makes her feel more like a friend than a stranger you just hired. Isn’t that the feeling you want on one of the biggest day of your life?

There’s a level of comfort that shines through when you read through her frequently asked questions and client guides. She goes out of her way to answer questions you didn’t even know you had. She’s already thought it all through for you, just like a best friend would. In my opinion, that’s what makes Caroline stand out. There’s clearly more to being a wedding photographer than just stunning photography.

Since there were so many pieces to this rebrand, I’m simply going to go in order, beginning with the Client Guides.

Guide 1: Pricing


This first guide was the most basic, listing pricing for Caroline’s services. All of these guides are print-ready but can be emailed as well. I softened Caroline’s color scheme from a golden brown and blue combo to an icy green and silvery grays. As a wedding photographer, Caroline deals with couples prepping for their big day, not just women. Those grooms-to-be are getting photographed, too! I wanted the colors to be gender neutral yet elegant.


 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

Guide 2: Client Information


This guide was much more in-depth, with the 12 pages including an introduction from Caroline, frequently asked questions, resources and basic album information.


 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

Guide 3: Albums


Before I started working with Caroline, I had no idea how much work goes into creating a custom wedding album. This guide covers everything from cover options, colors and offers many customization options. For all three guides, I kept a theme of featuring a ring on the cover. On the back, I just had to feature that beautiful flower arrangement.


 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

 sweet caroline photo graphic design

Letterpress Business Cards


Caroline wanted a very simple look for her square business cards so I felt that letterpress would add an extra touch of sophistication. We went with one color to keep costs down and chose a thick matte white card stock. These were done by Studio On Fire, which I highly recommend. Business Card photo by Caroline.


 sweet caroline photo graphic design

 sweet caroline photo graphic design

WordPress Blog


Once Caroline’s guides and other essentials were done, we moved onto customizing her blog so that everything would match. After I came up with the basic design, coding whiz Star took over and did a beautiful job not only making the blog visually appealing but also adding a lot of extra functionalities in behind the scenes. Thanks again to Star for making this design come to life — she never disappoints!


 sweet caroline photo graphic design

 sweet caroline photo graphic design


There are still a few other things that I will showcase in more depth once I have hard copies. Thanks to Caroline for letting me share the outcome of our collaborations. If you’d like to learn more about the process, Caroline has made a video that goes into more detail.


nubby twiglet signature

What I Wore: 11.21.10 // Simple Black

what i wore nubby twiglet fashion style outfit


what i wore nubby twiglet fashion style outfit


Sometimes it’s nice to stick with the basics for a change (especially on the weekend) and it’s hard to go wrong with a blouse, black jeans and classic black pumps.


what i wore nubby twiglet fashion style outfit


I’m a bit enamored with Joey’s latest painting, Celeste (which is still available for sale) and I keep saying, “If I was a painter, I would have painted that!” I’m just really drawn to the expression, the numbers and the colors. Enough gushing!


what i wore nubby twiglet fashion style outfit


Rocky was trying to escape from my clutches the entire time. He’s so cuddly and fluffy right now that I’ve christened him ‘Snow Baby.’ Haha.


I Wore:

Blouse, 6×6
Jeans, Silence & Noise
Bow, Forever 21
Heels, Dries van Noten


what i wore nubby twiglet fashion style outfit


nubby twiglet signature

The Week in Pictures: 11.20.10

week in pictures


week in pictures


week in pictures


week in pictures


I’m a bit obsessed with this blouse by 6×6 which reminds me of an eye chart. Type-covered and maybe a bit cliché to add to my wardrobe but I like that I can tuck it in and do a menswear-inspired look for work or leave it long, belted and dress-like for after-hours.


week in pictures


Speaking of type, here’s an out take from a long-forgotten project I worked on ages ago. I actually ran out of ideas for quotes so I started inserting famous Oprah sayings!


week in pictures


I was downtown again over the weekend and this cluster of signs in Pioneer Courthouse Square always cracks me up. Since, you know, Times Square is only 2,443 miles away and Casablanca? Only 5,643 miles!


week in pictures


Winter = freezing to death. This beauty from Topshop Unique a few months back has been my go-to sweater to avoid frostbite.


week in pictures


I finally had a chance to visit the MAC counter. I’d tried to get by with drugstore versions of my favorite lip gloss and mascara….huge mistake. Not even close. Dazzleglass is hands-down the best lip gloss I’ve ever tried. And Zoom Fast Black Lash is the blackest black and builds up super fast — no need to do multiple coats.


week in pictures


Still super obsessed with this dress from H&M (also featured in my Fall / Winter 2010 Style Direction). Now I just need some holiday party invites that involve formal wear instead of ugly Christmas sweaters.


week in pictures


Downtown with Joey, I caught our reflections in the Clyde Common window.


And with that, I’m signing off to get started on 1001 projects. Enjoy your weekend!

nubby signature

Link Love: 11.17.10

link love typography


link love

Source unknown, but I love this photo! Anyone know where it’s from?


Web Typography: 100 Educational Resources, Tools and Techniques is an indispensable resource for designers.

• Brave girl! I quit Vogue. Now what?

• I am so inspired by the outcomes from 30 Covers 30 Days, a project in which 30 designers are paired with 30 authors and tasked with the challenge of design­ing a book cover in 24 hours.

• Is blogging self-exploitation?

• Seems that I’m not the only one obsessed with Wolford Bondage tights. A few celebs have discovered them as well!

Fooducate is an iPhone app that lets you make healthier choices at the supermarket — it scans the barcode of a product and then tells you the good and the bad while suggesting healthier alternatives.

• The coolest birth announcement I’ve ever seen.

12 timeless rules for making a good publication.

• Get a grip, Phil Collins! Seriously, you have to read this. He claims that he now spends time “collecting artefacts from the battle of the Alamo. His fascination with the US civil war is deeper than just an amateur historian’s curiosity: he claims he may have fought in the famous battle during a previous life.” It gets even better from there.

• Ah, I love this calendar. Red, black and very Swiss looking.

• Looks like someone else also noticed Urban Outfitter’s purposely ironic website redesign. At least, I hope it’s ironic.

Diamonds Aren’t Forever, an interesting discussion about marriage.

13 tips for beginning bloggers.


link love

Source.