Sorry I’m a bit late, I got caught up in a perfect storm of rush jobs that spanned the last two days. It’s a beautiful day out and I squeezed in a quick morning coffee run with my friend Pam, sent out a few rounds of work and then made a mad dash around downtown with Joey where we managed to buy a new suitcase, pickles, vegan pizza, visited the Solestruck folks and took photo booth snapshots in record time.
Though I have collected enough internet design inspiration to last for days, there’s nothing quite like picking up a good ol’ book. There are some recent titles I’ve acquired this month. That Pantone notebook is now my near-constant companion. It’s getting used on a daily basis and is quickly filling up with to-do lists, plans, notes and sketches. And, the GQ Style Manual is inspiring my new portfolio design. Inspiration pops up in the most random of places, I swear.
A few months back, I designed a logo for Aroha Silhouettes and they were nice enough to send me their jewelry box packaging samples. A full post about the logo design process is coming soon!
Snaps from earlier today. Joey and I made a quick stop at The Ace â€”Â their photo booth in the lobby accepts debit cards and I can never resist a few swipes.
This is the vegan pizza I mentioned earlier. It’s as good as it looks. Get your very own at Rocco’s.
Yipes stripes! I’ve been wearing these Y-3 sneakers pretty much constantly. Here, they’re paired with Wolford Bondage tights and a vintage white leather skirt from an antique mall in Seattle.
Back to freelance! I’m working hard this weeked since I’ll be running through Disney World next Saturday with my brother. Love you guys!
â€¢ In praise of quitting your job: “As a creative person, youâ€™ve been given the ability to build things from nothing by way of hard work over long periods of time. Creation is a deeply personal and rewarding activity, which means that your Work should also be deeply personal and rewarding. If itâ€™s not, then something is amiss.” Amen.
â€¢ I really enjoyed this little overview about the evolution of the Swissair Logo.
â€¢ It’s true: Gap, Undo. I give Gap major props for actually listening to what their customers wanted and ditching their new logo in the process. Better late than never. If you’re playing catch up, read all about the inner workings of the infamous Gapgate.
â€¢ Blockbuster, Netflix and the Future of Rentals is an interesting look at how bigger companies may be too slow at recognizing new consumer trends and lose out to smaller upstarts in the process. “The problemâ€”in Blockbusterâ€™s case, at leastâ€”was that the very features that people thought were strengths turned out to be weaknesses. Blockbusterâ€™s huge investment, both literally and psychologically, in traditional stores made it slow to recognize the Webâ€™s importance: in 2002, it was still calling the Net a ‘niche’ market.”
â€¢ Chipotle just took the brave step of ditching their ad agency. “”Chipotle was built on word-of-mouth marketing. We’re focused on reigniting word-of-mouth marketing, rather than big advertising campaigns.”
â€¢ You’ve gotta read Women and Money. Sally says, “Why are people – especially women – subject to open scrutiny and critique for how they manage their finances? If someone else spends her money differently from how you spend yours, does that affect you directly in ANY way? Why does it matter to you?”
â€¢ How to beat the post-wedding blues! I love the honesty of this piece. (via gala)
Paintings by James Marshall.
The Molly Crabapple identity is still one of my all-time favorites. Back in March, I designed some business cards for the New York-based illustrator and founder of Dr. Sketchy’s Anti-Art School. Once that was completed, Star and I worked together to redesign her blog. Last month, I revisited the Molly Crabapple brand when she requested letterhead, an invoice and mailing labels (not shown) to round things out.
The cool gray color scheme of the Molly Crabapple branding is meant to contrast the reds and warm tones of Dr. Sketchy’s. Both businesses use the same damask pattern and type.
Double-sided Business Cards
I’ve been trying something new for invoices â€”Â this was formatted in Adobe Acrobat to feature entry fields that can easily be tabbed through for data entry. Thanks to Molly for letting me share the outcome! It’s always nice when customers come back after a logo or business card design and have their collateral rounded out. There’s nothing like a little matching set!
Over the last year or so, I’ve noticed a huge trend towards adding hand-drawn type to fashion magazine covers â€”Â and I really love it. Are there any others that I’ve missed that you think are worth checking out?
All of The Typofiles can be viewed here.
First of all, a huge congrats is in order for my friend Joey who managed to finish a 20-something mile marathon this weekend in Portland. I knew you could do it!! Time to celebrate with some cupcakes!
I don’t recall if I’ve worn the black version of this jacket in photos before. It’s by Quail and I had the gray version for quite some time when I realized that the black one had gone on super sale at Urban Outfitters. It’s raw silk with some amazing texture â€”Â people pet it often!
Clothing-wise, this is about as ‘sporty’ as I get. If you can call wedge sneakers and zipper leggings sporty!
Jacket, Quail (Urban Outfitters)
Blindfold Tank, courtesy of A is For Arsenic
Zipper leggings, Urban Outfitters
Avant Garde necklace, Plastique
Wedge Sneakers, Y-3
The agency I’ve been freelancing at regularly for the last few months counts Adidas as their main client. Every morning when I showed up for our morning meeting, it seemed like at least one person had Adidas on. I was always the odd person out, trudging in wearing black platforms, week after week (surprise!). I think the last time I’d owned Adidas was around 1992 or so. Green Gazelles! Then, I spotted these Y-3 babies in Vegas. I’d met my match. I probably won’t be running a marathon alongside Joey in these any time soon but at least I (sort of) fit in now. 😉