â€¢ In praise of quitting your job: “As a creative person, youâ€™ve been given the ability to build things from nothing by way of hard work over long periods of time. Creation is a deeply personal and rewarding activity, which means that your Work should also be deeply personal and rewarding. If itâ€™s not, then something is amiss.” Amen.
â€¢ I really enjoyed this little overview about the evolution of the Swissair Logo.
â€¢ It’s true: Gap, Undo. I give Gap major props for actually listening to what their customers wanted and ditching their new logo in the process. Better late than never. If you’re playing catch up, read all about the inner workings of the infamous Gapgate.
â€¢ Blockbuster, Netflix and the Future of Rentals is an interesting look at how bigger companies may be too slow at recognizing new consumer trends and lose out to smaller upstarts in the process. “The problemâ€”in Blockbusterâ€™s case, at leastâ€”was that the very features that people thought were strengths turned out to be weaknesses. Blockbusterâ€™s huge investment, both literally and psychologically, in traditional stores made it slow to recognize the Webâ€™s importance: in 2002, it was still calling the Net a ‘niche’ market.”
â€¢ Chipotle just took the brave step of ditching their ad agency. “”Chipotle was built on word-of-mouth marketing. We’re focused on reigniting word-of-mouth marketing, rather than big advertising campaigns.”
â€¢ You’ve gotta read Women and Money. Sally says, “Why are people – especially women – subject to open scrutiny and critique for how they manage their finances? If someone else spends her money differently from how you spend yours, does that affect you directly in ANY way? Why does it matter to you?”
â€¢ How to beat the post-wedding blues! I love the honesty of this piece. (via gala)
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