Molly Crabapple Identity Revisited

magazine typofiles typography

magazine typofiles typography

magazine typofiles typography


The Molly Crabapple identity is still one of my all-time favorites. Back in March, I designed some business cards for the New York-based illustrator and founder of Dr. Sketchy’s Anti-Art School. Once that was completed, Star and I worked together to redesign her blog. Last month, I revisited the Molly Crabapple brand when she requested letterhead, an invoice and mailing labels (not shown) to round things out.

The cool gray color scheme of the Molly Crabapple branding is meant to contrast the reds and warm tones of Dr. Sketchy’s. Both businesses use the same damask pattern and type.


magazine typofiles typography

MollyCrabapple.com


magazine typofiles typography

Double-sided Business Cards


magazine typofiles typography

Letterhead


magazine typofiles typography

Invoice


I’ve been trying something new for invoices — this was formatted in Adobe Acrobat to feature entry fields that can easily be tabbed through for data entry. Thanks to Molly for letting me share the outcome! It’s always nice when customers come back after a logo or business card design and have their collateral rounded out. There’s nothing like a little matching set!

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