Molly Crabapple Identity Revisited

magazine typofiles typography

magazine typofiles typography

magazine typofiles typography


The Molly Crabapple identity is still one of my all-time favorites. Back in March, I designed some business cards for the New York-based illustrator and founder of Dr. Sketchy’s Anti-Art School. Once that was completed, Star and I worked together to redesign her blog. Last month, I revisited the Molly Crabapple brand when she requested letterhead, an invoice and mailing labels (not shown) to round things out.

The cool gray color scheme of the Molly Crabapple branding is meant to contrast the reds and warm tones of Dr. Sketchy’s. Both businesses use the same damask pattern and type.


magazine typofiles typography

MollyCrabapple.com


magazine typofiles typography

Double-sided Business Cards


magazine typofiles typography

Letterhead


magazine typofiles typography

Invoice


I’ve been trying something new for invoices — this was formatted in Adobe Acrobat to feature entry fields that can easily be tabbed through for data entry. Thanks to Molly for letting me share the outcome! It’s always nice when customers come back after a logo or business card design and have their collateral rounded out. There’s nothing like a little matching set!

11 Responses to Molly Crabapple Identity Revisited

  1. Mina says:

    The idea of personalizing everything from letterhead to invoices is pretty awesome and is done much less nowadays than it should be. She has an entire package that is uniquely her. And to muse on Yume’s comment, I think what makes your design work so well is that you’re using a muted, but warm paper texture backdrop for your greys, right? That’s what helps give it more life and a slightly vintage edge.

  2. Lola says:

    I want to buy something from her just to get the lovely invoice! You always create beautiful work! P.S. I heard the Paul Simon song “Diamonds on the Soles of Her Shoes” and thought of you the whole way to Minneapolis! How fun!

  3. Woah.. good work lady!

    I think that it was a wise choice for her to get a matching set because it shows an attention to detail which few people invest in, but it makes such a difference.

    Inspiring stuff. =)

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