To finish off the week, I thought I’d contrast the angular, masculine identity of Josh Fassbind with the pink, super girly look of Rock n’ Roll Bride.
Kat, who runs Rocknrollbride.com contacted me with the intentions of giving her blog a slight facelift. She’s friends with another of my clients, wedding photographer David McNeil and after deciding to run her business full time, she felt that it was time for a more polished look.
I love Kat’s infectious attitude, bright pink hair and penchant for Vivienne Westwood for Melissa shoes. Her look screams pure rock and roll but with a feminine twist. I wanted to translate that into some fresh graphics for her blog. (To be clear, I didn’t do a full blog redesign, just a new header, colors and menu / navigation bars — she did the install).
Kat specifically requested branding that looked like my The Week in Pictures header; flowy, with serifs. And, as we got started, I noticed that it also has a slight Rolling Stone magazine vibe — classic rock and roll.
Kat liked the pink-haired girl illustration in her old header but the second I saw her photo galleries and started digging, I encouraged her to showcase them instead. To me, they summed up her style perfectly. I wanted to keep the playful side of Rock N’ Roll Bride but at the same time, I wanted to give it a more mature feeling since it’s growing so much.
Kat loves pink but I wanted to narrow it down to just key elements instead since too much of a bright color has the ability to distract from the content. Because of that, I changed the top navigation bar as well as the headers for the right columns to a solid dark gray. The gray anchors the pink while being less harsh and contrast-y than straight black.
The Rock N’ Roll Bride tagline is “Your Big Day the Rock N’ Roll Way” which I love! I set the tagline in Gotham Bold since it has a simple, elegant feel when a lot of tracking is added.
Though this header concept was not used, I wanted to show it to point out what the logo looks like when used without the tagline.
This is another header that was not used but shows what the tagline looks like when set in white. Kat wanted the focus to be more about her blog and brand instead of having her face front and center and chose a beautiful photo featuring a gorgeous wedding dress and bouquet of flowers. It’s just enough to give you that classic bride feel.
As we were moving along in the process, Kat started tweeting about it and Charlotte Gamble of Restoration Cake jumped in and offered to make her a custom cake.
Wow! How awesome is that?!!! It’s so….Rock N’ Roll Bride! It’s been a blast working with Kat — her excitement is infectious and that same uplifting, inspiring attitude can be found on her blog. Check it out!
Jay says: 
Beth 
diane 
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