The Typofiles #64: Maidenform

maidenform i dreamed

Perhaps the longest running print ad campaign in history (1949 to 1969), Maidenform bras were featured alongside the tagline “I Dreamed I….in my Maidenform bra.”

The activities highlighted in the campaign were fairly ordinary (at least in the beginning), but the accompanying imagery was much more intriguing. My favorite ad from this epic series is “I dreamed I was a private eye in my Maidenform Bra.” It’s got a graphic, pop sensibility — and the dangling handcuffs are a nice touch!

The entire set of The Typofiles can be viewed here.

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