Salomon Snow 2010 / 2011 Catalog
During the last half of 2009, I joined up with the Nemo HQ crew to work on a series of Salomon Snow catalogs, the largest undertaking being this behemoth with 100+ pages and numerous multi-page fold-outs. When I started working on this project (which spanned over a month), the art direction was pretty much in place and the guys were chipping away on the men’s section – my job was to lighten things up for the women’s layouts. My overall objective was to use a lighter version of the type and to add in more white space.
For a snowboarding catalog, you’ll notice that there’s a strong editorial feel throughout and I think that’s what makes this particular project stand apart. The layouts with cropped text and oversized images keep the catalog compelling from cover to cover. And, there are tons of fold-out charts and spreads throughout so there’s constant engagement.
There’s far too much good stuff in here to showcase everything and I had a hard enough time just choosing a handful of pages but here’s a basic overview with some of my favorite spreads and a large chunk of the women’s section.
Thanks to Nemo HQ for putting out another awesome project – I was beyond excited to get to work on this one. One of my favorites of all-time.
Tags: Graphic Design, nemo hq
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10 People have left comments on this post
This is so great! It’s really consistent but each page is different.
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It’s gorgeous. I just love how the text doesn’t “fit” the pages. Really good work!
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I love it! Two of my favorite things in one: your fantastic graphic designing skillz and snowboarding! Is there any possible way I can contact Salomon and get a hard copy? I would love to admire the whole catalog in my hands.
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Looks good! I like the layout and color palette…one nit-picky thing, though: the kearning on “footbeds” scares me a little bit between the “o” and the “t”…must’ve slipped by. But nice anyways!
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White spaces are one of my favourite graphic design “tricks!” They are always so visually pleasing to my eye.
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You really can create magic with fonts, it’s astounding to me – someone who steers away from doing type-direction work. And I always love a person who enjoys white space over clutter
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love it! I have always loved Salomon (although I’m a skier, not a boarder) and I was also really excited to see your goggles and helmets a while ago – hope I see them on some people this season! I’d love a pair of the goggles (just got an amazing helmet last year so can’t replace that!).
btw I posted a bunch of vintage ski resort posters awhile ago, you might like them! http://thisisworthy.blogspot.com/2010/05/art-of-skiing.html
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Your open quotes are upside down.
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The typography looks great; I particularly like the cropped off headers with the distressed texture. Love the editorial feel of the catalog. Classic, yet funky and dynamic all at once; totally embodies snowboarding.
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I’m a huge fan of your site and of Nemo! Great project results — I absolutely love the layout of this book.
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