Smith Optics Nubby Goggles

smith optics nubby snowboarding goggles


Last year, I designed a collection of goggles for Smith Optics, a premium brand of goggles, sunglasses and helmets. Each of the styles feature my collage-based art and male, female and unisex models will be available for purchase in 2011.

smith optics nubby snowboarding goggles

Back in 2008, I had a solo art show at Portland agency Nemo HQ. Later, we did a big Smith trending presentation and one of the art directors pitched ‘Nubby Art’ as a concept. Amazingly enough, they liked the idea and moved forward. I had already sold the artwork that was later sublimated onto the straps but I always do high resolution scans of every piece I produce.

smith optics nubby snowboarding goggles

The goggle straps feature Smith branding set in Avant Garde which is quite fitting since this concept was presented under the avant garde trending theme.


smith optics nubby snowboarding goggles


Besides the goggles, a helmet was also produced in both black and white. The helmet graphics tend to be more minimal so that they can be worn as a set with the corresponding goggles.

smith optics nubby snowboarding goggles


You can see the pairing of my goggles and helmet in one of the catalog spreads.

smith optics nubby snowboarding goggles

smith optics nubby snowboarding goggles


The Smith team did a great job of finalizing all the details and keeping the collages true to their original form. I was surprised at how clean the sublimated imagery on the straps came out.

smith optics nubby snowboarding goggles


I could have never imagined that artwork I produced would eventually pop up on a line of snowboard goggles. For the record, I’ve never snowboarded but now I really don’t have an excuse! Thanks to both Smith and Nemo for making this collaboration possible.

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17 People have left comments on this post



» Kiersten said: { May 24, 2010 - 08:05:08 }

That’s so exciting! I’m loving the helmet.

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» Ian Houghton said: { May 24, 2010 - 08:05:09 }

This is wicked. I’m a skier, and I’d definitely rock the goggles and helmet.

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» Beth said: { May 25, 2010 - 08:05:59 }

Wow. It looks amazing on the helmet. Congrats to you – so very cool!

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» Jaime said: { May 25, 2010 - 09:05:48 }

I love that your art seeps into the most unexpected corners of the world.

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» Michael said: { May 25, 2010 - 09:05:24 }

The artwork looks great! Very cool project. Congratulations Nubby!

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» Star said: { May 25, 2010 - 11:05:36 }

I am going to get these for burning man. It will be awesome.

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» Nubby said: { May 25, 2010 - 12:05:29 }

Ian Houghton: Rad! I would love to see some folks wearing them and get some photos sent in!

Star: If I get some extra samples, I can probably send you a pair. There are four models and I won’t have a need for all of them… :)

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» Matthew Manos said: { May 25, 2010 - 06:05:32 }

wow!! what an amazing opportunity to use your artwork, super cool

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» Christine said: { May 25, 2010 - 06:05:43 }

Congrats! They look amazing with your design ^_^

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» ryanjames said: { May 25, 2010 - 06:05:00 }

oh my god that is SO good. super proud, nubby!

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» Star said: { May 25, 2010 - 07:05:59 }

Oh MAN! Nubs- if you do, I will so take ridiculous desert pictures of them for you. <3!

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» Conchita said: { May 25, 2010 - 07:05:58 }

loveeee it. even type geeks need to go snowboarding! :0)

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» heather parlato said: { May 26, 2010 - 12:05:57 }

these are beautiful, i can’t wait to buy a pair. how can we get a nubby ladies’ board in the works for next season? we need more classy, awesome, fashion forward snow equipment [especially boards]. the snowboard population’s forerunners are now in their 40s, and want to look good without appearing to be pandering to a generation 20 years younger.

i’m an avid snowboarder, and i’ve always been disappointed that the fashion is aimed at the adolescent boy burner/shredder demographic [and the 14-17 year-old ladies who love them]. i’d be curious to hear more about how this collaboration came about, how did you decide to work with a snow equipment company?

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» Danielle said: { May 31, 2010 - 05:05:38 }

These are HOT! BTW, loving the site redesign too. I don’t know if I ever told you that you were the one who inspired me to try and take my blog to the next level back in 2009. Thanks for raising the bar =)

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» wEn said: { Jun 5, 2010 - 04:06:46 }

Great designs, particularly the helmet! I’m a snowboarding enthusiast and usually have a hard time finding a helmet that I like (doesn’t make you look like a total blockhead). Yours is definitely functional yet chic.

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» chi hair flat iron said: { Jun 8, 2010 - 11:06:46 }

It’s very nice! I love what you wrote.
I think we can make friends.

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