Smith Optics Nubby Goggles
Last year, I designed a collection of goggles for Smith Optics, a premium brand of goggles, sunglasses and helmets. Each of the styles feature my collage-based art and male, female and unisex models will be available for purchase in 2011.
Back in 2008, I had a solo art show at Portland agency Nemo HQ. Later, we did a big Smith trending presentation and one of the art directors pitched ‘Nubby Art’ as a concept. Amazingly enough, they liked the idea and moved forward. I had already sold the artwork that was later sublimated onto the straps but I always do high resolution scans of every piece I produce.
The goggle straps feature Smith branding set in Avant Garde which is quite fitting since this concept was presented under the avant garde trending theme.
Besides the goggles, a helmet was also produced in both black and white. The helmet graphics tend to be more minimal so that they can be worn as a set with the corresponding goggles.
You can see the pairing of my goggles and helmet in one of the catalog spreads.
The Smith team did a great job of finalizing all the details and keeping the collages true to their original form. I was surprised at how clean the sublimated imagery on the straps came out.
I could have never imagined that artwork I produced would eventually pop up on a line of snowboard goggles. For the record, I’ve never snowboarded but now I really don’t have an excuse! Thanks to both Smith and Nemo for making this collaboration possible.
Tags: Graphic Design, Nubby
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17 People have left comments on this post
That’s so exciting! I’m loving the helmet.
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This is wicked. I’m a skier, and I’d definitely rock the goggles and helmet.
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Wow. It looks amazing on the helmet. Congrats to you – so very cool!
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I love that your art seeps into the most unexpected corners of the world.
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The artwork looks great! Very cool project. Congratulations Nubby!
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I am going to get these for burning man. It will be awesome.
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Ian Houghton: Rad! I would love to see some folks wearing them and get some photos sent in!
Star: If I get some extra samples, I can probably send you a pair. There are four models and I won’t have a need for all of them…
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wow!! what an amazing opportunity to use your artwork, super cool
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Congrats! They look amazing with your design ^_^
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oh my god that is SO good. super proud, nubby!
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Oh MAN! Nubs- if you do, I will so take ridiculous desert pictures of them for you. <3!
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loveeee it. even type geeks need to go snowboarding! :0)
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these are beautiful, i can’t wait to buy a pair. how can we get a nubby ladies’ board in the works for next season? we need more classy, awesome, fashion forward snow equipment [especially boards]. the snowboard population’s forerunners are now in their 40s, and want to look good without appearing to be pandering to a generation 20 years younger.
i’m an avid snowboarder, and i’ve always been disappointed that the fashion is aimed at the adolescent boy burner/shredder demographic [and the 14-17 year-old ladies who love them]. i’d be curious to hear more about how this collaboration came about, how did you decide to work with a snow equipment company?
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These are HOT! BTW, loving the site redesign too. I don’t know if I ever told you that you were the one who inspired me to try and take my blog to the next level back in 2009. Thanks for raising the bar =)
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Great designs, particularly the helmet! I’m a snowboarding enthusiast and usually have a hard time finding a helmet that I like (doesn’t make you look like a total blockhead). Yours is definitely functional yet chic.
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It’s very nice! I love what you wrote.
I think we can make friends.
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