Monthly Archives: May 2010

Salomon Snow 2010 / 2011 Catalog

graphic design salomon snow nemo hq nubby twiglet

During the last half of 2009, I joined up with the Nemo HQ crew to work on a series of Salomon Snow catalogs, the largest undertaking being this behemoth with 100+ pages and numerous multi-page fold-outs. When I started working on this project (which spanned over a month), the art direction was pretty much in place and the guys were chipping away on the men’s section – my job was to lighten things up for the women’s layouts. My overall objective was to use a lighter version of the type and to add in more white space.


graphic design salomon snow nemo hq nubby twiglet


For a snowboarding catalog, you’ll notice that there’s a strong editorial feel throughout and I think that’s what makes this particular project stand apart. The layouts with cropped text and oversized images keep the catalog compelling from cover to cover. And, there are tons of fold-out charts and spreads throughout so there’s constant engagement.

There’s far too much good stuff in here to showcase everything and I had a hard enough time just choosing a handful of pages but here’s a basic overview with some of my favorite spreads and a large chunk of the women’s section.


graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

graphic design salomon snow nemo hq nubby twiglet

Thanks to Nemo HQ for putting out another awesome project – I was beyond excited to get to work on this one. One of my favorites of all-time.


The Week in Pictures: 5.28.10

week in pictures

Half of my life is spent doing research.


week in pictures

One of the projects I’ve been working on is a look book and this is some of the inspiration I’ve pulled: an Urban Outfitters catalog page, a Warhol postcard and an Urban Outfitters curtain hang tag. The planner is from the Moleskine Colour A Month Notebooks set.

Yes, those damn tights again.


week in pictures

I cannot stop wearing them! I wore the black version on Wednesday and the nude version yesterday. At the very least, there are way worse vices to have.

I Am a Key USB: Genius.


week in pictures

I was in dire need of a new USB drive and just discovered these clever little LaCie iamaKey devices. 8 GB never looked so stylish! And, it has a hole at the top so technically it can double as a necklace! Modern + minimal = love.

Viva La Rock Posters!


week in pictures

Last night was the Viva La Rock opening and N.E. Alberta was plastered with the posters I’d designed the night before. We enjoyed the company of friends and the general madness of Last Thursday.


I sort of slept in and now I’m off to an agency for the day. Enjoy your weekend!

nubby signature

Link Love: 5.27.10

link love typography

link love typography


• Fashionista ranks the world’s top fashion schools.

• Smashing Magazine has compiled a list of bizarre websites that are still supremely stylish.

• My mean boss is ill – and I’m not sorry!

• Have you seen the So You Need A Typeface poster?

• Gala Darling showcases some beautiful hotels and links to travel deals while reminding us that You Don’t Have to Get Away to Get Away.

• Hyperallergic is a New York-based blog, podcast and journal and they’re looking for summer interns.

• Still to this day, I am in love with Alexander Wang’s New York offices. Somehow regal yet minimal, polished yet undone.

• 37 examples of unusual business card design.

• I had so much fun reading this! We Will Not Be Deleted: Great Moments in Fashion Blogging History.

• Facebook promises to add new privacy controls.

• How did I not know of the existence of the Pantone Hotel?!!! Amazing.


The Typofiles #61: American Apparel Punctuation BLACK Pantyhose

typography typofiles design nubby twiglet

I am sure that everyone is sick of seeing me around town (and on the web) in the American Apparel Sheer Luxe Shapes Pantyhose in Nude / Black Punctuation so I just picked up the black version. Slightly dressier and a little less reminiscent of leg tattoos, I’ve already worn them a ton. Sheer black tights in general remind me of a trashy 80s secretary but the punctuation toughens them up a bit.

The best comment I’ve received while wearing these tights so far was from a stoner dude who walked up to me and said, “You must REALLY like texting!”

All of The Typofiles can be viewed here.


Smith Optics Nubby Goggles

smith optics nubby snowboarding goggles


Last year, I designed a collection of goggles for Smith Optics, a premium brand of goggles, sunglasses and helmets. Each of the styles feature my collage-based art and male, female and unisex models will be available for purchase in 2011.

smith optics nubby snowboarding goggles

Back in 2008, I had a solo art show at Portland agency Nemo HQ. Later, we did a big Smith trending presentation and one of the art directors pitched ‘Nubby Art’ as a concept. Amazingly enough, they liked the idea and moved forward. I had already sold the artwork that was later sublimated onto the straps but I always do high resolution scans of every piece I produce.

smith optics nubby snowboarding goggles

The goggle straps feature Smith branding set in Avant Garde which is quite fitting since this concept was presented under the avant garde trending theme.


smith optics nubby snowboarding goggles


Besides the goggles, a helmet was also produced in both black and white. The helmet graphics tend to be more minimal so that they can be worn as a set with the corresponding goggles.

smith optics nubby snowboarding goggles


You can see the pairing of my goggles and helmet in one of the catalog spreads.

smith optics nubby snowboarding goggles

smith optics nubby snowboarding goggles


The Smith team did a great job of finalizing all the details and keeping the collages true to their original form. I was surprised at how clean the sublimated imagery on the straps came out.

smith optics nubby snowboarding goggles


I could have never imagined that artwork I produced would eventually pop up on a line of snowboard goggles. For the record, I’ve never snowboarded but now I really don’t have an excuse! Thanks to both Smith and Nemo for making this collaboration possible.

Nubby 2.0

link love typography


Over the last two weeks, I’ve been working closely with Star to freshen up Nubbytwiglet.com. After nearly 3 years and close to 1,000 posts, it was time to implement a slight face lift. Besides the obvious changes including a Twitter feed and a wider center column, I thought I’d point out a few new additions.

Resources


After three years of blogging, the archives have become overloaded and it’s easy to overlook some of the great content that’s been posted in the past. To help alleviate this, a section of my all-time favorite articles called Resources has been added to the top navigation. This is still a work in progress and the lists will grow as I have a chance to comb through the archives further.

Advertising


There is now a dedicated section in the top navigation specifically for advertising. All paid ad space has been upgraded to a skyscraper format (160 x 600 pixels) and will be more visible since it has been relocated to the top left sidebar.

Graphic Design


One of my favorite changes is the Graphic Design section. To make more room for showcasing projects, I had Star remove the sidebars. The width of nearly 900 pixels has allowed me to spread out and enlarge much of my work. This is also still a work in progress as I reformat and add more projects over the next few weeks.

A big thank you goes out to everyone who has stuck around for the last three years and generously offered feedback and support. It’s very much appreciated. Cheers to three more years!

*Illustration by vectortrash