Luke Copping Photography Identity
Over the last few months, I’ve had the pleasure of working with Buffalo, New York based photographer Luke Copping. His images are sharp, engaging and stylish and he needed an identity to match.
Of his work, Luke says:
My images are all about style, creating it and changing it. I make beauty and fashion images that are elegant, unique, and sensorial. I love to apply the aesthetics of beauty and fashion to create quirky offbeat portraits of artists and musicians too. I work with clients ranging from the corporate to the counterculture who appreciate the high energy, humor, artful simplicity, and subtle alternative twist I bring to their projects.
When we started the process, Luke provided me with an outline of dream clients, magazines he’d like to work with and various interests to give me a better idea of the direction we should go in. Luke also likes medical imagery so in the end, we went with a red cross symbol made of L’s that could stand in as a watermark on his photographs. We did his name in varying weights of Avant Garde since it is clean and legible at fairly small sizes.
Once the logo was completed, I designed three introduction sheets for each of Luke’s portfolios for music, beauty and style. Each of these were printed on legal-sized white sheets with the logo centered.
Every month, Luke sends out emails with images of his work and a link to his site so we worked to design a template in both horizontal and vertical formats that could be easily switched out every month. These are actually digital but would look great eventually printed as oversized promo cards.
Moving forward, we just finished double-sided business cards. Luke just sent me a stack and I love how he used a gloss finish on the photo side and a matte finish on the information side which is helpful when you need to jot down additional information for a client.
Since the logo has been completed, Luke has pulled the branding through the rest of his business including his website and blog.
It’s been a pleasure working with Luke over the last few months and in closing, the above images are some of his favorites of 2009. Thanks, Luke!
12 People have left comments on this post
I just adore your work, Nubby. As usual, this identity is clean and modern, but classic. I am sure Luke is exceptionally pleased with his new branding and identity! xo
This looks great! I love the concept of the business cards. Love!! Your aesthetic shows through, and its so clean and fresh.
Fancy pants! I think my hair stylist works with him!
clean and simple yet edgy, I love it !
Amazing images and I think your work really compliments them, it’s very clean and memorable – as usual!!
I am just absolutely in love with the amazing job that Nubby did in helping me better develop my branding and identity, and could not be happier with the results or how insightful and easy she is work with. I plan to continue working with her on a variety of unique promotional pieces as my marketing efforts for the year continue.
Nubby, you are an absolute joy to work with!!
She’s done it again! Really nice Nubby, I love how everything has space to BREATHE, beautiful and says “class”, its a brand that’s to be taken seriously.
I especially like the business card with the gloss/matte finish, must look fantastic in person!
P.S The photography itself is stunning as well. Must’ve been fun working with those images!
<3
This is so strong. It works well as a logo and doubles as an appealing graphical element.
Can we trade brains?
Alicia – Sea Of Ghosts: Thanks, this was by far one of my favorite projects ever. Luke has a great eye and pretty much knew immediately what he was looking for from the first round.
b.anca: We always run in the same circles even though we are on opposite coasts – Wondertwins activate!
Rach: Thanks, I am glad you see it that way since that was the goal. xoxo
dee: Thank you! My goal was to let the work come through and not be overwhelmed by the branding because it it already so strong.
Luke Copping: Thanks so much for stopping by and commenting! I had a blast working with you and am so happy that you share a love for medical imagery as well. I am really looking forward to our future collaborations.
cmykinky: As Luke continues to take on more high end clients and fashion editorials, I wanted that ‘class’ to come through so thank you! It was super fun working with his images because they’re somehow simple yet edgy.
Kristin: The love is mutual. You identity was one of my all-time favorites. So clean and classic – I will love it forever!
Kiersten: Trust me…you don’t want to trade brains with me. Mine is always overloaded and consumed with creating other people’s identities!
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