A few months ago, I was contacted by POP Magazine and asked to participate in a special contest. Swatch, the iconic brand of watches that originally launched in 1983 (and have gone on to become the most successful wristwatch of all time) is going back to its roots by launching a series of monochromatic plastic watches called Colour Codes.
I immediately agreed to take part on POP’s behalf because I’ve been a huge Swatch fan since middle school (I think I still have the neon splashed version my mom bought me in the 7th grade around here somewhere). When Swatch came out with the Typically Square model featuring the Swiss flag, I wore it for three years straight.
But, back to the brief. We were asked to create images of Swatch watches that focused on color co-ordination with clothes and surroundings and were given complete creative freedom.
For the advertisement design, my brother and I each decided that since we each had drastically different styles, it would be fun to each take a shot at one. For mine (above), I went with a clean and classic Swiss-inspired poster feel since Swatch is Swiss-based and the Colour Codes collection is meant to go back to their roots.
In contrast, my brother referenced 80’s Swatch ads with his design which tend to be very bold with contrasting themes and multi-angled designs. In the end, our submissions were tied amongst the POP art directors so they made a hybrid of the two which can be seen below. This is the version that went to print:
Thanks to POP for inviting me to participate as well as Swatch for providing the watches and brief. I’d also like to thank my brother for art directing, styling and taking all of the photos. Oh…..and to our beloved bear rug for so kindly assisting!
The POP issue featuring our ads should be arriving at newsstands worldwide right about now. You can view all of the Swatch Colour Codes entries on the Swatch website. Please vote for us under POP!
It’s been another one of those crazy busy deadline-inducing weeks but I managed to sneak away to the white room for five minutes to get some photos of my new Jeffrey Campbell Mary Roks wedges. Thanks to Joey for taking the photos. I am looking away in a few because in the middle of photo snapping, my brother surprised me by returning home from a trip to LA. He was touring stores and sitting in meetings for a reality show pitch and of course driving me insane by texting me things like “On the beach in Malibu” and “Sitting in the Standard Hotel lobby” all week. Whatevs. And with that, I am taking a mini blogging break for the rest of the week to get caught up on client work.
Headband, shirt and jacket, Forever 21
Knit vest, thrifted
Jeans, Kill City
Wedges, Jeffrey Campbell
Today I am bypassing The Typofiles for a new Fashion Notebook entry. The full Fashion Notebook set can be perused on Flickr.
I hope all of you are having a great Valentine’s Day! I celebrated early last night since I have a full plate of freelance to get through today and this is what I wore out. It’s a vintage wool dress that I found on Ebay years ago and I wore the same thing last year paired with my red Chloe boots. And, here’s what I wore for Valentine’s Day back in 2008!
For Valentine’s Day, my beloved surprised me with a portrait he’d painted of me and best of all, it’s composed of five pieces that form a red cross! I’ll post photos soon. Oh, and the Michael Jackson ‘This is It’ DVD…because the fastest way to my heart is anything MJ-related! I was short on time this week so I wrote a personalized letter and pulled together a few trinkets. After all, it’s the thought that counts, right?
What I Wore:
patent belt, borrowed form another dress
Polkadot tights, Nordstrom
Tie-front wedges, Corso Como
Currently, I’m loving: 1. Nixon Time Teller P Watch, 2. Rick Owens Wings Vest, 3. White Headphones, 4. the gray version of my Camilla Skovgaard Lug Sole Boots, 5. YSL Y-Mail Clutch , 6. Paloma Picasso for Tiffany Double Modern Heart Ring, 7. Jeffrey Campbell Clinic Wedges and 8. Panasonic Lunix Mini SLR.
Readers: What’s on your current must-have list?