Over the last month, I’ve been working closely with Pittsburgh-based photographer Kristin Cofer to create an updated identity for her business. Well-versed in fashion photography, Kristin and I share a similar design aesthetic with a preference for a black and white palette, edgy type and crisp lines.
For her identity, I purposely kept the type minimal but added a twist with lines that can be extended, depending on the use. From the basic logo, visual interest can be created through scale, rotation and the line extensions.
We are still in the early stages of developing corporate collateral, but I gave her some ideas of how her logo can be played up on a variety of products and surfaces. More coming soon!
Thank you to Kristin Cofer for allowing me to share her new identity! And, now you know where to go for your photography needs!