One of my favorite freelance projects over the last few months has been the development of a logo and blog for Zoetica Ebb. This girl is one of the multi-talented co-editors of Coilhouse Magazine and a consummate perfectionist. We finished back in mid-September but with the rush of other projects that flooded in, I am now just getting around to posting the outcome. Better late than never, right?
Provided with Zo’s keywords of minimal and elegant with hints of baroque and a dash of futuristic, I immediately dove into the logo development. Since Zo had an upcoming television appearance and wanted her rebranding to be complete before then, we did new rounds every few days until the logo was complete.
Born in Russia and a self-proclaimed painter, pencil pusher, model, photographer & cosmonomad, Zo wanted a logo that was strong enough to anchor the header on her blog. Every curve and swirl needed to flow, to have a reason for being included. The term baroque can have overdone, gaudy connotations, so we balanced the elegant script with minimal Helvetica-based type.
Once the logo was completed, we immediately dove into the web design. It took about a week to solidify the visual direction and another to develop the layouts of all of the individual pages. Zo smartly requested that the blog theme and color scheme be kept on the clean and minimal side so that it didn’t compete with her enormous of body work that includes photography, modeling, and art.
Once we’d settled on the layouts and accompanying elements, coding whiz Star took over and added in some fantastic functionalities (Note: Star and I previously teamed up for Gala Darling’s blog overhaul earlier in the year.) In Star’s words, “The things Iâ€™m most proud of on this site are invisible- the way the sidebars update with recent posts and generate thumbnails on the fly, and the galleries automatically integrate new content when it is added â€“ without a need for further coding.”
Besides the web design component, Zo also wanted custom headers to accompany each of her main categories. Since many of us now get our daily blog fix through readers and it’s becoming increasingly rare to click into each blog that we read, Zo wanted her columns to be immediately distinguishable as people scrolled through.
The logo and the blog design are just the beginning of Zoetica Ebb’s media empire. In the future, we plan on teaming up to develop a media kit, invoices and oh so much more. In the meantime, check out Zo’s compelling and darkly humorous blog at Biorequiem.com.
And, if you have a project in mind, you can always reach me at nubby @ nubbytwiglet.com!