Heartschallenger: Have Treats, Will Travel
Last month, I headed over to the Lower East Side for the last ever Ruff Club which was mobbed by the coolest kids in town. At around 2 am, the sea of kids (mostly swathed in layers of black avant garde clothing) parted when a mysterious pink truck complete with hearts and unicorns on its side pulled up.
What was this vision of pink and why was it there? I walked up and peeked inside to see an assortment of toys, candy from around the world and a mind blowing selection of gourmet ice creams. Heaven on wheels.
Now her dream is a successful business venture with Heartschallenger visiting events and parties worldwide. And, New Yorkers with a sweet tooth, you’re now in luck because Heartschallenger trucks can be found daily in Soho and Nolita! To keep up on the current locations and events, follow Heartschallenger on Twitter.
Tags: Consumption, New York
It's all about the ears. Nubby Mouse in full effect.
19 People have left comments on this post
Ooo! I love them! I stumbled across the website a year or two ago on myspace & was immediately smitten. I will make it there, someday
That’s such a fabulous idea! Very awesome. Thanks for sharing, Nubby!
Such a cute idea. I imagine after dancing the night away, I’d want to stop by the van and pick up some of the sunglasses to pose in with friends for a photo opportunity! I want a pink panther ice cream!
Awesome! The hubcaps on the truck rule, but the tires look a little weak. I hope they make enough to pick up some decent white walls. Or even better, PINK ones!
LOVELY!
ps; the OCD part of my brain compels me to alert you to the typo in your jpg paragraph up there where you misspelled Heartschallenger as ‘Heatschallenger.’ Just thought you might like to know. xo
and they have a music project called “heartsrevolution” that is amazing: http://www.myspace.com/heartsrevolution
x Corrine / Frock & Roll x: So genius! I love it when people take these wacky ideas and make them a reality.
Kaz: Precisely.
joseph: Hahahaha!
Liz: Doh! Thanks for catching that!
Oh! I hope you got to try the green Korean melon pop! They are my favorite ice cream treat in the whole world!
pink panther is so so cute
I would totally go down to Miami (20 mins from me), just to get a Bomb Pop from a truck!
That is absolutely amazing! I think I know what I wanna be when I grow up!
Next time I’m in New York I am making it my mission to find those trucks. Although I doubt they’ll be there Nov/Dec when I’m there. I wish they had them here in Toronto.
What’s with the no chocolate or fudgsicle though?
so she was 13 when she had her “vision”, tripping in the desert?
wow, young! hehe.
cute idea nonetheless.
Amazing! What a novel idea!- and for her to actually have the perseverance to see it through… awesome.
I ADORE Lo & Heartschallenger. Had the opportunity to meet and hang with her at SXSW two years ago. What a blast!
Rose: There are tons of other ice creams including chocolate options on their site. What I posted is just a small sampling!
tricia of bitsandbobbins.com: Haha, good point!
Yay Nubby! Thnks for covering this awesome couple/band. Lo’s Choose Your Own Adventure philosophy is some of the most exciting stuff happening in music & culture right now. Fans & those interested, out my interview with her all about this @ http://rabbitwrite.com/hearts-revolution
I can never find them in L.A. SIGH!
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