Monthly Archives: September 2009

Super Identity Featuring Nubbytwiglet.com

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

I just received a copy of Super Identity, an amazing new book of branding concepts. Published by All Rights Reserved out of Hong Kong, it features nearly 300 pages jam-packed with the branding of top companies including American Apparel, Saks Fifth Avenue, Maison Martin Margiela, House of Holland and Uniqlo. It’s no secret that I am a bit obsessed with corporate identity and branding and own many books on the subjects. Super Identity is the best that I’ve found to date because the authors have left the writing to a minimum while letting the work speak for itself.

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

To make things even more exciting, the corporate identity that I created for my business, Nubbytwiglet.com is featured in a two page spread. This is the first time that my design work has been included in a book and I am flattered that it is in such good company (Saks Fifth Avenue is featured directly after my spread!)

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

Some other spreads that I found to be particularly compelling are below:

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

super identity nubbytwiglet.com nubby twiglet branding

More information about the publisher of Super Identity can be found here.





If You’re Hungry, Stop Reading This: Dean & DeLuca

dean and deluca new york soho food gourmet store

Over the years, I’ve made ten separate trips to New York but I’m embarrassed to say that until this most recent stay, I had never set foot inside of a Dean & DeLuca store. I’d heard people constantly praising the New York locations as if they were a sacred place where one would make a religious pilgrimage in search of treats. Truth be told, I’m not a foodie so I kept on wondering what the big deal was. Why were these stores so different from typical supermarkets?

Two weeks ago, I was walking through Soho with Gala and we decided to stop into the flagship location that started it all back in 1977. Once we entered, I immediately understood what the hype was all about.

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

Upon entering, the first thing I noticed about Dean and DeLuca was the overwhelming variety and impeccable service. The employees all wore perfectly pressed white uniforms with little name tags. This couldn’t be America!

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

Dean and DeLuca reminded me of a quaint neighborhood shop but slightly bigger and much, much better. Just the bakery alone could give you heart palpitations. Cookies, cakes, tarts, and confections beyond description lined the perfect little glass cases. My senses were overloaded so I settled on some small heart-shaped cookies.

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

Even though the store is quite compact compared to the typical American supermarket, they somehow showcase more items than one could ever hope to encounter in one place, perfectly arranged like a museum for food.

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

The produce section was also a sight to behold. Perfectly stacked rows of fruits and vegetables glistened under the lights.

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

And, as if the arrangements of fruits and vegetables weren’t enough, a small selection of flowers were also available.

dean and deluca new york soho food gourmet store

If I were a rich and famous chef, I’m pretty certain that I would do all of my shopping here.

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

Meats, cheeses and jugs of old fashioned milk also made an appearance. The mass chain grocery stores dotting the U.S. need to take note of the atmosphere, ambience and old school charm that this place evokes.

dean and deluca new york soho food gourmet store

Exotic varieties of fresh baked bread were proudly showcased.

dean and deluca new york soho food gourmet store

Gourmet chocolates including gold-flecked edible buddhas, colorful animals and small squares infused with otherworldly flavors all competed for attention. How could you choose just one?

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

Silver canisters of spices with minimal packaging were perfectly aligned on trays. Magical potions? Perhaps.

dean and deluca new york soho food gourmet store

dean and deluca new york soho food gourmet store

It should be noted that Dean & DeLuca is pricey. This isn’t a place that you frequent if you’re purchasing a month’s worth or groceries (Trader Joe’s is much more appropriate).

Instead, Dean & DeLuca is about the visual experience. It is a place that is ripe with new discoveries and culinary delights that cannot be found anywhere else. Dean & DeLuca will make your tastebuds sing and your wallet hurt. But isn’t that how the best things in life usually are?





The Tribute

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures

week in pictures

It’s impossible to do a legend proper justice. True icons make everything look easy because they have such an abundance of raw talent. I’m not a dancer or a singer, just a graphic designer. I can at the very least interpret the style of those I admire and give it my own spin. All good things must come to an end and it’s never easy to say goodbye. But, it is possible for a legacy to live on forever.

week in pictures

Photos by Bianca Alexis.

The Week in Pictures: 9.11.09

week in pictures

week in pictures

Fall is in the air (and so is mercury retrograde). Between birthday celebrations, rooftop gatherings, performances in the Thompkins Square Park, dinner at german pubs and Brooklyn diners, freelancing in midtown, midnight photo shoots (with an abundance of sparkles and sequins) and attending Fashion’s Night Out, it’s been an eclectic mix of events this week.

week in pictures

week in pictures

week in pictures

Follow the arrow. I love this sign! I just noticed it a few days ago on Ave. A near my friend’s apartment and supposedly the document proclaiming the sale of Manhattan was signed in the bar below.

week in pictures

week in pictures

week in pictures

Fall fashion. Last night I visited the Miu Miu boutique and fell in love with a white coat and black flats with gold toe caps. The cooler weather is here and strolling through Soho at night while peaking into boutique windows is a nice way to pass the time.

week in pictures

week in pictures

Midtown. I spent a few days working at a marketing agency this week and it was fun getting dressed up for a change and taking the train up to Grand Central Station. I love mixing things up routine-wise and get a thrill trying out new settings.

week in pictures

week in pictures

Speaking the truth. During a visit to Williamsburg, I noticed this poster. One of my favorite things about New York is the abundance of homemade street art.

week in pictures

week in pictures

Fashion’s Night Out. Bianca and I hit Fashion’s Night Out last night and my favorite experience by far was visiting the Phi boutique. The staff was super nice, the entire collection was impeccable and the ad campaign covering the walls was pretty flawless.

week in pictures

week in pictures

week in pictures

Turning 26. Bianca turned 26 a few nights ago and had a birthday bash complete with red velvet cake on Wall Street. We met back when she was 20 and its nice having a friend that you can grow up with and always depend on no matter what. It’s funny how the social circles in New York are actually really small; I’ve ran into Timothy and Jeffrey (on the right) on at least three occasions in the last two weeks! Adore them.

week in pictures

week in pictures

Strange posters. Can you believe that this is a Converse ad? It stopped me dead in my tracks because it was so weird. Those crafty marketers!

week in pictures

week in pictures

Head Shots. This week I finished my first legit magazine writing gig and realized that I didn’t have any basic head shots to accompany it. I called Bianca and by that night, the problem was solved! What can I say? Virgos are super punctual and organized. This is my trademark ‘scholarly look’….which is really quite far from reality!

week in pictures

My birthday is swiftly approaching; I’ll be 28 on September 14th! It’s been a roller coaster of a year but change is good, right?

Readers: How was your week?

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