I just received a copy of Super Identity, an amazing new book of branding concepts. Published by All Rights Reserved out of Hong Kong, it features nearly 300 pages jam-packed with the branding of top companies including American Apparel, Saks Fifth Avenue, Maison Martin Margiela, House of Holland and Uniqlo. It’s no secret that I am a bit obsessed with corporate identity and branding and own many books on the subjects. Super Identity is the best that I’ve found to date because the authors have left the writing to a minimum while letting the work speak for itself.
To make things even more exciting, the corporate identity that I created for my business, Nubbytwiglet.com is featured in a two page spread. This is the first time that my design work has been included in a book and I am flattered that it is in such good company (Saks Fifth Avenue is featured directly after my spread!)
Some other spreads that I found to be particularly compelling are below:
More information about the publisher of Super Identity can be found here.