I Heart ModCloth
Last week, Gala and I met up with Susan, the founder of the hugely successful indie fashion retailer ModCloth. She also brought along two of the buyers from her team and we spent the muggy summer evening in the East Village learning more about their buying processes, how ModCloth got started, what the trade shows are like (hours upon hours of walking up and down a maze of never ending aisles!) and how to deal with getting recognized in the street. Though, it should be noted that at points talking became quite difficult when the bar’s piano player began rocking out and singing at the top of his lungs (which amused the other patrons to the point that they began to join in)!
ModCloth is very hands-on and I think that this is partly why they’ve been so successful. Besides keeping a blog, they allow customers to rate each item and write reviews. With this approach, it’s easy to see why customers feel a personal connection to ModCloth and its offerings.
ModCloth recently sent me a very cute blouse known as the Walk The Line Top. I picked it out specifically because I liked the interchangeable bow ties (there are both a black and a striped version included). My friend Bianca shot me in Soho yesterday wearing it:
I felt like I was wearing a fancy version of a restaurant uniform as I walked through the cobblestone streets. Enjoy your weekend! It’s supposed to be super rainy here so I’ll be hiding indoors.
Tags: Consumption, New York, Nubby, What I Wore
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16 People have left comments on this post
I Heart your belt!
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Hey,
Just stumbled across your blog- very quirky, i love it! ESP enjoy your links- with a summary of what they are about. The cocaine story was fascinating and the tips for freelancers!
Can we exchange links?
P.S The people at Modcloth are great- they named a dress after me, which was an honour!
xxxx
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audrey: How cool to have a dress named after you! Do you own it as well?
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u look so cool in that top! and ur shoes are just so groovy!! love the last picture of U!
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i love the blouse! i think it would go really well with sequinned maus ears!
also, i heart modcloth!! <3
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I love that last photo of you! Tell Bianca thanks.
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I love that headband! I saw it online there and I’ve wanted it ever since. The pictures are awesome! I love that shirt on you. It suits you very well (:
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You look great !!!
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I love this look! I go out dressing like this quiet often.
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I’ve just fallen in love with your blog, your pictures and your room!
You will be featured soon on my blog (I’m preparing a post on Michael Jackson looks…)
Ciao from Italy!
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The striped bow-tie is adorable!! This is very Beetlejuice [and I mean that in a good way]!
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Blue is in Fasion: You’re very sweet, I am looking forward to seeing what you come up with. xoxoxo
Tara: Heehee, thanks, I always take Beetlejuice comments as a huge complement!
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i love the last photo – cant wait to meet you in a few weeks!
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those last two photos of you are just gorgeous! i recognised Bianca’s style straight away, she’s really talented
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Nubby, we love you too!
It was really wonderful and inspiring to meet you and Gala, we’ll have to do it again soon!
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you look just amazing!
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