Media Kit Book

A solid resumé and a portfolio are standard issue these days. What can you do to push the boundaries, to go that extra mile? In my case, I was doing media kits for companies fairly regularly and then I had a light bulb moment; why not make one for myself? From what I can tell, media kits for individuals are pretty rare. But I have no shame in marketing myself and for a good reason. As a designer, you are your most important brand.

After creating a media kit, I turned it into a little book for mailing out to clients. While a PDF is great, some love to hold the actual product in their hands instead of staring at a screen. Here are some details of the results:

Right now, I’m preparing for a trip that’s going to be filled with many meetings and I am making a stack of these to bring along for leaving behind.

Readers: Do you have any unique and inventive ways that you market yourself?




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12 People have left comments on this post



» Luinae said: { Aug 5, 2009 - 08:08:52 }

I’m a jewelry designer, and when I start selling my own jewelry (maybe on etsy, or in local markets) I plan to have tons of fun making business cards, and maybe even a media kit.

Yours looks great, Nubby. It is instantly YOU, which is perfect for a freelancer!

» joseph said: { Aug 5, 2009 - 09:08:29 }

i recently had a similar realization, but from a presentation POV. i have doing a ton of them these past two years and if they work for businesses, why not me? consequently my new ‘book’ is slightly less portfolio-y and a bit more explain-y. this way i can spend more time showing the development and implementation of work than a bunch a beauty shots. plus i can tell a bit more about myself and how awesome it would be to hire me ;)

good luck with your meetings, you stuff looks great!

» Diane said: { Aug 5, 2009 - 10:08:43 }

This is a fab idea! I created something similar for myself. Since I have a publishing background, I created a magazine-styled portfolio that includes a “letter from the editor” which is essentially my cover letter. My resume is styled like an article and I divided my work into categories similar to how magazines divide their topics. I have found that it is a well-received piece. Yours is so inspirational, though, and now I want to go update mine! Thanks for sharing your creativity!

» Fajr || Stylish Thought said: { Aug 5, 2009 - 10:08:03 }

This is an amazing idea and the finished product is spectacular. A while back when I was interviewing for a school for fashion journalism, I created a mini-magazine featuring all of my writing clips complete with fashion advertisments and accessory pages. It was a hit!

» melissa dominic said: { Aug 5, 2009 - 04:08:57 }

i’ve been slowly working on a sort of visual portfolio for my writing work, based on a lot of stuff i used to do (which involed a lot of visual, character profiles) and design stuff i am interested in now. i’m hoping to create something that’s kinda sparse (like my work), atmospheric and vaguely interesting.

WITHOUT looking a pretentious dirtbag.

» Chelle said: { Aug 6, 2009 - 02:08:38 }

This is great!

» Nubby said: { Aug 6, 2009 - 07:08:54 }

Diane: That is such a great idea! So simple yet inventive. I’m sure interviewers love seeing something unique like this for a change.

Fajr || Stylish Thought: That sounds really amazing; I think the idea of creating your own mini magazine is a really cool idea and I’m even more impressed that you put in ads since that’s the way magazines make most of their income!

» Emily said: { Aug 6, 2009 - 07:08:36 }

I’m very active in the spoken word poetry scene and making chapbooks of your work is the norm when having a performance or competing in a national competition. I’ve always felt like the standard photocopied book was a little too impersonal, so when putting my most recent book together, I hand-wrote all the poems and included collages and pictures to make something that felt more like a zine. Every who bought one at my show had great things to say about how they felt much more connected to the work because of how much of myself was in the book.

» Lauren said: { Aug 6, 2009 - 01:08:38 }

I love the booklet, it is a great idea and you (as always) have pulled it off beautifully! I made my first business cards this week.. so you are a way further down the path of professionalism than me!

» Tiara said: { Aug 6, 2009 - 06:08:58 }

Oooh nice! Where did you get these printed? I was thinking of doing one for myself and/or my performance persona business. Just last night I was thinking about how Virgin accepts business proposals and was wondering if I could send them something similar to sponsor a performer ;)

» Sean said: { Aug 10, 2009 - 11:08:02 }

Mine never got this elaborate or colorful, but booklets and fun things to hold have been a staple of my self-marketing efforts for years. One of my favorite techniques is to do something where there’s a bunch to collect. When I did a Beatles comic book a few years ago, I did four different flyers – each featuring a different Beatle telling you about it – to hype the launch party. People went bonkers over them and having a complete set was a badge of honor in certain circles that summer.

» Mr Bow Tie said: { Aug 26, 2009 - 11:08:21 }

I am not an artist or creative type, by any definition of the word. However, your media kit inspires me to take a much more creative approach to mine. I love snail mail and actually holding onto the product. Your passion and unselfish sharing of the information is truly appreciated. In the future, I’d like to work with you on some aspect of my business. Thanks.