Last week, Gala and I met up with Susan, the founder of the hugely successful indie fashion retailer ModCloth. She also brought along two of the buyers from her team and we spent the muggy summer evening in the East Village learning more about their buying processes, how ModCloth got started, what the trade shows are like (hours upon hours of walking up and down a maze of never ending aisles!) and how to deal with getting recognized in the street. Though, it should be noted that at points talking became quite difficult when the bar’s piano player began rocking out and singing at the top of his lungs (which amused the other patrons to the point that they began to join in)!
ModCloth is very hands-on and I think that this is partly why they’ve been so successful. Besides keeping a blog, they allow customers to rate each item and write reviews. With this approach, it’s easy to see why customers feel a personal connection to ModCloth and its offerings.
ModCloth recently sent me a very cute blouse known as the Walk The Line Top. I picked it out specifically because I liked the interchangeable bow ties (there are both a black and a striped version included). My friend Bianca shot me in Soho yesterday wearing it:
I felt like I was wearing a fancy version of a restaurant uniform as I walked through the cobblestone streets. Enjoy your weekend! It’s supposed to be super rainy here so I’ll be hiding indoors.
With New York, things are never easy. The way I see it, you have to work twice as hard but the payoff is usually twice as big. It’s been a long, interesting week spent with close friends and surprises galore. But, that’s what keeps life interesting. Optimism is so underrated.
Over the weekend Gala and I headed out to Williamsburg in our sequined mouse ears. Gourmet pizza, country music, huge crowds and journal buying made for an enjoyable afternoon.
Discovering secret staircases in Soho with Gilda: intriguing.
I totally love the taxidermy I’ve been spotting in New York; it reminds me of Portland and my brother’s vast collection.
I finally got to spend some more time near Wall Street and I really really like it. The gravestones from the 1600s and 1700s are so cute and charming.
The necessities: a new notebook, business cards for my gym and favorite coffee shop and fancy false eyelashes courtesy of Gala.
Good times with good friends: Bianca and Gala are two of the best girls I know; they’re both dependable Virgos that I can always count on, no matter what. I love them both dearly.
Gala took me out to Max Brenner’s where we proceeded to completely overdose on chocolate concoctions. Not a bad way to spend a Thursday afternoon!
Random brightly painted doors: cheerful.
Another week bites the dust. How was yours?
â€¢ Read up on The Best of Wikipedia. According to kottke, some recent entries include Lawsuits Against God, Missing White Woman Syndrome and Dead Cat Bounce.
â€¢ There’s a nice little write-up about me over on SeanWard.net.
â€¢ The Etsy Wars: Artisans’ Backlash Against the Craft Site. Only a select few of Etsy’s sellers actually make major money.
â€¢ 20 Fascinating Ancient Maps includes the Island of California! Haha.
â€¢ Silence is a Rhythm Too is one of my favorite music blogs.
â€¢ Have you ever wondered how people live on the other side of the world? In City One Minutes, “life in each city is divided into 24 one minute portraits, each depicting one hour of the day. Every film is a personal impression of the city in which the artist lives or in which he is staying.”
â€¢ I really like this color chart bag.
â€¢ Vital Tips For Effective Logo Design is extremely comprehensive. Deciding what to charge a client for the process is also covered.
â€¢ Typedia is a new website that classifies typefaces and educates people about them. It’s like a mix between IMDb and Wikipedia, but just for type. (via swiss miss)
â€¢ GQ ranks America’s 25 most douchiest colleges. Did your school make the cut? Do you agree with the list?
â€¢ The worlds first cocaine bar is located in Bolivia. According to the article, “The waiter arrives at the table, lowers the tray and places an empty black CD case in the middle of the table. Next to the CD case are two straws and two little black packets. He is so casual he might as well be delivering a sandwich and fries.” (via kottke)
â€¢ Furniture never looked so stylish: View an original IKEA catalog, circa 1965.
â€¢ For Print Only has just compiled a list of books about getting things printed, knowing what to print them on and how they look when they are printed. What a life saver!
What are your favorite links of the week?
I just received this preview from an upcoming issue of V Magazine that hits newsstands September 1st and thought it was fitting to share since it is New York-themed. Enjoy!
Jaime De Albarracin is is an extremely talented graphic designer and calligrapher from Peru. This is some of his work that was recently featured in IdN Magazine. You can view all of The Typofiles scans on Flickr here.