Forever 21 Blog: The Skinny

June 17, 2009

I was super excited today when I clicked into the Forever 21 site and noticed that their new blog, The Skinny is live! Earlier this year I worked with them to design the blog along with the custom type. One of my favorite elements of the design are the rollover categories in the header. The really cool part is that they change from black and white to color.

I want to say thank you to the crew at Forever 21 for being so open minded and an absolute dream to work with. I’d estimate that about half of my wardrobe is comprised of items from their stores and it’s been an amazing experience working with a company whose products I regularly purchase. What are you waiting for? Visit The Skinny and show F21 some love!




34 Responses to Forever 21 Blog: The Skinny

  9. Katie says:

    Nubby it’s fantastic!

    I was always taught that graphic designers, whether they want to or not, will create and develop their own, recogniseable ‘style’. This definitely is ‘nubby’ work – and i love it :)

    Reply
  13. Nubby says:

    Annette: When they mentioned that it seemed like I really understood their style, I explained that I’m usually visiting their stores at least once a week! A bit of an addict, I guess.

    Katie: Thank you!

    nataliette: I always include an RSS button in my designs but it’s up to the client whether they keep them or not.

    Reply
  19. Positively Present says:

    Nubby – I cannot tell you how much I ADORE this site. I love, love, love Forever 21, (I love seeing all of their stuff on this site and over on GalaDarling)and this couldn’t be a better design, layout, and color-scheme for their new blog. It’s amazing! I love it! I can’t say enough good things about it! I’m not usually one to reach out to large corporations when I know I won’t get a response (what’s the point?) but I just emiled the blog to tell them how fabulous it looks. Seriously…it’s great! :) I love the black/white then color thing too. It really makes it pop!

    VERY IMPRESSIVE!!!!!

    Reply
  21. Bridget says:

    wow!! Congrats! I <3 forever 21! I was at the grand opening of their new store in Harajuku… oh <3 <3 <3 I’m so happy to see your designs on their blog!

    Reply
  22. Leah Creates says:

    This looks so great! It really does have “Nubby” written all over it! I’ve been designing for nine years and I still don’t quite have that unmistakable “leah style” — soon, I hope!

    Reply
  25. Nubby says:

    Positively Present: Thanks so much! I can assure you that even though F21 is a big corporation, they are really in touch with their customers. I’m sure that they’ll love your letter!

    Bridget: You’re so lucky! From what my friend in the marketing dept. told me, it sounded amazing. I envision F21 & Harajuku being the perfect match because of the way the clothes are cut and the constant rotation of styles.

    Reply
  26. The Skinny from Forever 21 says:

    Thank you Nubby for the fab design, and being so great to work with. WE ADORE YOU!

    Positively Present: saw your email, among many others. May not have time to write you back, but saw this and wanted to take the opportunity to thank you here! Your kind words are more than appreciated, they are greatly valued and way too sweet!

    THANKS FOR YOUR SUPPORT EVERYONE! :)

    Reply
  29. Becky says:

    Amazing! That’s such a fantastic opportunity and it looks wonderful. You’ve definitely cultivated an instantly recognisable style!

    Reply
  31. Amy says:

    This is so beautiful! I was waiting for it but hadn’t know you’d been working on it–it looks fantastic! I adore the mouseover images. My only sadness is that I can’t find an rss feed…

    Reply

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