Forever 21 Blog: The Skinny

I was super excited today when I clicked into the Forever 21 site and noticed that their new blog, The Skinny is live! Earlier this year I worked with them to design the blog along with the custom type. One of my favorite elements of the design are the rollover categories in the header. The really cool part is that they change from black and white to color.

I want to say thank you to the crew at Forever 21 for being so open minded and an absolute dream to work with. I’d estimate that about half of my wardrobe is comprised of items from their stores and it’s been an amazing experience working with a company whose products I regularly purchase. What are you waiting for? Visit The Skinny and show F21 some love!




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34 People have left comments on this post



» Jonze said: { Jun 17, 2009 - 06:06:16 }

If I’d seen that site and not known you’d designed it, I definitely would have been able to tell – it’s so Nubby!!!

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» hillary said: { Jun 17, 2009 - 07:06:00 }

Before I even read what you wrote my first thought was “they COPIED YOU” hahaa congrats thats awesome you did this!!

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» Molly Crabapple said: { Jun 17, 2009 - 07:06:30 }

Congratulations, it looks beautiful!

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» Danabelle said: { Jun 17, 2009 - 07:06:37 }

I love the design! I can tell your style is a part of this blog haha.

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» Alicia - Sea Of Ghosts said: { Jun 17, 2009 - 07:06:33 }

Congratulations it looks lovely!

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» Annette said: { Jun 17, 2009 - 07:06:32 }

Wow, it’s so beautiful and I also love the roll over effect! Congrats, how amazing to work with a company you like so much!

x

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» Ms Constantine said: { Jun 17, 2009 - 07:06:35 }

Congrats Nubby! Great work.

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» Kathryn Proulx said: { Jun 17, 2009 - 08:06:04 }

Awesome job, girl!

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» Katie said: { Jun 17, 2009 - 08:06:06 }

Nubby it’s fantastic!

I was always taught that graphic designers, whether they want to or not, will create and develop their own, recogniseable ‘style’. This definitely is ‘nubby’ work – and i love it :)

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» Leigh said: { Jun 17, 2009 - 08:06:24 }

Looks great. Congratulations!

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» Sarah Jane said: { Jun 17, 2009 - 09:06:50 }

so clever ! I wish we had forever 21 in NZ ….x

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» nataliette said: { Jun 17, 2009 - 09:06:30 }

great job! i wish i had cool clients too but sadly that is not the case. the design is very lovely, but i lament the lack of rss feed!

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» Nubby said: { Jun 17, 2009 - 09:06:58 }

Annette: When they mentioned that it seemed like I really understood their style, I explained that I’m usually visiting their stores at least once a week! A bit of an addict, I guess.

Katie: Thank you!

nataliette: I always include an RSS button in my designs but it’s up to the client whether they keep them or not.

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» Caitlin said: { Jun 17, 2009 - 10:06:15 }

Love it! It looks really amazing and creative. You are so talented. I love red black and white too.

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» Charlene said: { Jun 17, 2009 - 11:06:41 }

Great job – it’s definitely got your signature on it, look great!

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» Kirsten Blair said: { Jun 17, 2009 - 11:06:31 }

Beautiful work nubbs. Definitely you but still so them. Perfect fit.

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» Marie said: { Jun 18, 2009 - 12:06:20 }

Looks so great lady!!! The fonts are sexy as usual!!

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» Kim said: { Jun 18, 2009 - 03:06:32 }

Looks great! Can totally tell that you worked on it!

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» Positively Present said: { Jun 18, 2009 - 04:06:01 }

Nubby – I cannot tell you how much I ADORE this site. I love, love, love Forever 21, (I love seeing all of their stuff on this site and over on GalaDarling)and this couldn’t be a better design, layout, and color-scheme for their new blog. It’s amazing! I love it! I can’t say enough good things about it! I’m not usually one to reach out to large corporations when I know I won’t get a response (what’s the point?) but I just emiled the blog to tell them how fabulous it looks. Seriously…it’s great! :) I love the black/white then color thing too. It really makes it pop!

VERY IMPRESSIVE!!!!!

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» Bombchell said: { Jun 18, 2009 - 04:06:15 }

oh wow how cool. congrats.

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» Bridget said: { Jun 18, 2009 - 05:06:03 }

wow!! Congrats! I <3 forever 21! I was at the grand opening of their new store in Harajuku… oh <3 <3 <3 I’m so happy to see your designs on their blog!

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» Leah Creates said: { Jun 18, 2009 - 05:06:45 }

This looks so great! It really does have “Nubby” written all over it! I’ve been designing for nine years and I still don’t quite have that unmistakable “leah style” — soon, I hope!

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» sarah marie said: { Jun 18, 2009 - 06:06:57 }

Congrats! I love Forever21 – great prices, knock-offs, and there’s something for everyone. The blog looks great.

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» Sal said: { Jun 18, 2009 - 07:06:22 }

Damn, Nubby, it looks AMAZING!

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» Nubby said: { Jun 18, 2009 - 07:06:17 }

Positively Present: Thanks so much! I can assure you that even though F21 is a big corporation, they are really in touch with their customers. I’m sure that they’ll love your letter!

Bridget: You’re so lucky! From what my friend in the marketing dept. told me, it sounded amazing. I envision F21 & Harajuku being the perfect match because of the way the clothes are cut and the constant rotation of styles.

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» The Skinny from Forever 21 said: { Jun 18, 2009 - 08:06:46 }

Thank you Nubby for the fab design, and being so great to work with. WE ADORE YOU!

Positively Present: saw your email, among many others. May not have time to write you back, but saw this and wanted to take the opportunity to thank you here! Your kind words are more than appreciated, they are greatly valued and way too sweet!

THANKS FOR YOUR SUPPORT EVERYONE! :)

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» Liz said: { Jun 18, 2009 - 09:06:41 }

Positively fabulous! Great job, toots.

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» dirtyflaws said: { Jun 18, 2009 - 10:06:34 }

congrats!!

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» Becky said: { Jun 18, 2009 - 01:06:18 }

Amazing! That’s such a fantastic opportunity and it looks wonderful. You’ve definitely cultivated an instantly recognisable style!

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» x Corrine/Frock & Roll x said: { Jun 18, 2009 - 10:06:03 }

Gosh, it looks AMAZING, Nubby! How very phenomenally talented you are!

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» Amy said: { Jun 19, 2009 - 01:06:50 }

This is so beautiful! I was waiting for it but hadn’t know you’d been working on it–it looks fantastic! I adore the mouseover images. My only sadness is that I can’t find an rss feed…

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» monica said: { Jun 19, 2009 - 03:06:53 }

fucking fantastic design, dollface.

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» Mothersvea said: { Jun 24, 2009 - 04:06:22 }

Looks really nice!!

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» illiciti said: { Jun 25, 2009 - 02:06:34 }

i can see your personality stamped all over that. you are lucky and talented.

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