http://nubbytwiglet.com/2009/04/05/the-brand-gap/ Design, Marketing & Style Magnified. Tue, 22 May 2012 20:11:15 +0000 hourly 1 http://wordpress.org/?v=3.3.2 http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-2/#comment-557876 Cheque Cashing Ottawa Tue, 14 Jun 2011 18:42:38 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-557876 I am completely impressed with the article I have just read. I wish the author can continue to provide so much practical information and unforgettable experience to readers. There is not much to tell except the following universal truth: There is never time to do it right, but always time to do it over. I will be back. I am completely impressed with the article I have just read. I wish the author can continue to provide so much practical information and unforgettable experience to readers. There is not much to tell except the following universal truth: There is never time to do it right, but always time to do it over. I will be back.

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-2/#comment-552812 tom Tue, 07 Jun 2011 18:03:15 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-552812 excellent post.. buying the book! excellent post.. buying the book!

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-2/#comment-545511 Cicrespi Spa - Sun, 29 May 2011 19:36:55 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-545511 [...] What’ s a Brand? Posted: maggio 29th, 2011 Categories: WebMarketing Tags: Comments: No Comments. Write a comment Name: [...] [...] What’ s a Brand? Posted: maggio 29th, 2011 Categories: WebMarketing Tags: Comments: No Comments. Write a comment Name: [...]

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-2/#comment-530639 Nubbytwiglet.com » Blog Archive » 8 Design Books That I Love: A List of Personal Favorites Mon, 09 May 2011 14:44:30 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-530639 [...] The Brand Gap isn’t exactly a design book. But, if your goal is to be a designer at ad agencies (like mine was), it’s important to have a basic understanding of the relation between business strategy and design. This book can help you understand why some of the biggest brands in the world have been so successful in a simple, fun manner. Marty Neumeier wrote a brilliant introduction that starts out with, “A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still everyone wants it. What is it? Branding, of course — arguably the most powerful business tool since the spreadsheet.” Bonus: If you want a sneak peek, I shared my favorite slides from the PDF version of the book here. [...] [...] The Brand Gap isn’t exactly a design book. But, if your goal is to be a designer at ad agencies (like mine was), it’s important to have a basic understanding of the relation between business strategy and design. This book can help you understand why some of the biggest brands in the world have been so successful in a simple, fun manner. Marty Neumeier wrote a brilliant introduction that starts out with, “A lot of people talk about it. Yet very few people understand it. Even fewer know how to manage it. Still everyone wants it. What is it? Branding, of course — arguably the most powerful business tool since the spreadsheet.” Bonus: If you want a sneak peek, I shared my favorite slides from the PDF version of the book here. [...]

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-1/#comment-460002 Michael Sat, 05 Feb 2011 04:36:09 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-460002 The slide about Coke is technically incorrect. Brand value has nothing to do with market capitalization. Market Cap=#shares outstanding * share price. But a very interesting piece! The slide about Coke is technically incorrect. Brand value has nothing to do with market capitalization. Market Cap=#shares outstanding * share price. But a very interesting piece!

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-1/#comment-448427 Fashion Man Sun, 23 Jan 2011 01:34:24 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-448427 Wow great stuff... I need to get this book. Wow great stuff… I need to get this book.

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-1/#comment-400219 Winston Caver Wed, 24 Nov 2010 08:16:34 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-400219 This is the most motivating advice I have connected with in a long time. I Thank you... This is the most motivating advice I have connected with in a long time.
I Thank you…

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-1/#comment-347344 WHY I LOVE MY READERS Fri, 03 Sep 2010 17:02:43 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-347344 [...] cool and clever book on [...] [...] cool and clever book on [...]

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-1/#comment-343075 WHY I LOVE MY READERS | KELLY HICKS DESIGN Wed, 25 Aug 2010 22:02:02 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-343075 [...] cool and clever book on [...] [...] cool and clever book on [...]

]]> http://nubbytwiglet.com/2009/04/05/the-brand-gap/comment-page-1/#comment-343073 A FUN LIST | KELLY HICKS DESIGN Wed, 25 Aug 2010 21:59:46 +0000 http://nubbytwiglet.com/blog/?p=2069#comment-343073 [...] cool and clever book on [...] [...] cool and clever book on [...]

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