The Brand Gap


My favorite book on branding is The Brand Gap by Marty Neumeier. Last year, it was passed onto me as a PDF and I love not only how clever it is, but also that the advice is easy to comprehend. The diagrams and corresponding text never leave you feeling like you need to be an expert to digest it. Here are some of my favorite out-takes from the 170 pages:





















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54 Responses to The Brand Gap

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  3. I am completely impressed with the article I have just read. I wish the author can continue to provide so much practical information and unforgettable experience to readers. There is not much to tell except the following universal truth: There is never time to do it right, but always time to do it over. I will be back.

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