The Cultivation of Online Personas

Is your avatar a less than accurate representation of your real life self?

With your online representation, you get to decide which photos you’d like to upload, who you’d like to friend and which bands and movies to claim as your favorites. In a way, you get to cultivate a persona that may (or may not) mesh with your real self. You get to decide what content you’d like to add, modify and delete.

In Sharing is Creepy, Nicholas Carr says that:

Your online self … is entirely self-created, and because it determines your identity and social standing in an internet community, each decision you make about how you portray yourself…is fraught, subtly or not, with a kind of existential danger.

Carr claims that there’s an inherent arrogance to sharing so many details of your life with total strangers. In some ways, he says that it has a sadomasochistic quality because the exchange can become similar to that of a celebrity and a fan. And, when you think about it, there are a group of “A-listers” for almost every blogging niche imaginable.

Another factor that plays prominently in the cultivation of an online persona is guilt. In The Burden of Twitter, Steven Levy says:

Guilty. I feel guilty that I have a blog and haven’t contributed to it for seven months. Guilty that all my pals on Facebook post cool pictures, while the last shots I uploaded were of Fourth of July fireworks—from 2007. Guilty that I haven’t Dugg anything since, well, ever.

It seems odd that one would feel guilt, not out of something they did or didn’t do in real life, but because they didn’t contribute enough to their social networking activities. But, if you blog, tweet or visit multiple social networking sites regularly, there can be a sense of not being connected if you can’t log in to deliver regular doses of content.

Though, Levy’s guilt of not contributing enough can easily flip when he finally does log into these multiple platforms to update.

The more I upload the details of my existence, even in the form of random observations and casual location updates, the more I worry about giving away too much,” he says. “It’s one thing to share intimacies person- to-person. But with a community? Creepy.

He has a valid point. Do we spill all these details (sometimes overly personal) to other random strangers that we know in real life? Do you wax poetic about your new shoes to the mailman? Do you tell the person occupying the seat next to you on the bus about your hot date last night? Probably not. So, what compels you to dish out these voyeuristic glimpses into your life online?

It’s human nature to want to share what interests us. At the same time, we enjoy tiny glimpses into the lives of others who may have talents, personalities (or a hot pair of shoes) that we admire.

The bottom line with social networking is that you’re responsible for what you decide to share online. You have the freedom to choose as little or as much about yourself as you’d like. As sociologist Duncan Watts notes, “Now everyone is used to the idea that we are connected [through the internet], and that’s not so interesting. If I had to guess why sites like Facebook are so popular, I would say it doesn’t have anything to do with networking at all. It’s voyeurism and exhibitionism.”

Do you feel that your online activity accurately represents you? Or, is it a cultivated persona? Is this a conscious decision that you’ve made?




23 Responses to The Cultivation of Online Personas

  1. Vixxie says:

    Wow! I’d never really thought about this stuff before! Everything you said there was so true. I’m terrible at uploading pictures and hardly ever do and I DO feel guilty! Wierd!

  2. Vixel says:

    I think in my case I try and represent the best version of me I can, i.e. traits such as my tendency to snap at people if crossed are removed in the editing process, so that although everything I write is genuine and an accurate representation of my thoughts etc. I leave out some details that people may encounter in “real life”. If it was possible to edit the real world, I’d probably remove these things there too!

    As for photos, most photos of me on my blog are carefully chosen out of a pile of unflattering rejects, but they’re still recognisable as me, apparently!

  3. Frida says:

    This is such an interesting topic. In a way I try to think of the way I present myself online, but seriously, I could never just present a image of myself that I have really thought through. To just present a cultivated persona would take so much time and effort, I just don’t feel the benefits would be worth it. I think I’m pretty interesting as I am!

    In a way I can find it difficult to present an accurate image of oneself too.

  4. This is a great post Nubby and it’s very thought provoking.

    For me, I have to edit stuff out of what I post because of security reasons. But generally, as Vixel says above, I try to put the best parts about me online. For example people don’t want to know about me having everyday problems and so forth. I try to use the internet to uplift and inspire people (and entertain them… with my shoe collection…teehee), so I edit out anything that doesn’t

  5. (continued from the post before, I hit the submit button by accident)

    so I edit anything that doesn’t fulfill that criteria! A lot of people say that I’m a narcissist, but hey, the internet is fun and it’s fun to meet new people and see how they live their lives. It’s fun to share!

    Being in a band as well, I have a cultivated onstage persona that’s different from my normal self. So my online persona kind of reflects that too. However, I think that there isn’t much of a separation between my online blog and performance persona and my real life persona because I value honesty highly and try to put that into anything I put out. =) Ok… sorry for the long comment!

  6. Lorra says:

    Actually, I do feel I am very accurately portrayed in my internet persona – because I’m always myself. I have nothing to hide. I share a lot of myself with people in real life too, so this is really no different.

  7. Nicole says:

    I don’t necessarily put effort into representing myself realistically, but I don’t try to be dishonest either. I think there is something lost in translation with online personas. You usually can’t get the real feel for a person online because you aren’t actually experiencing that person in real life, no matter what the person intends. (With some people you really, really can though.)

    On the other hand, I think all the time about how weird it is that people share some small details and readers love it. For example, What I Wore posts… if you went up to a random person and said “Hey check out what I’m wearing!! Yeah!!” that would be crazy. So I guess that sharing these details online is different because people who actually care are going to look and read and check back, and those who don’t will just leave. Just like it’s normal to ask a friend or boyfriend what he or she is wearing, you tell your readers.

    This is a really interesting thing to think about, thanks for the post!

  8. I think a lot of this hits on the exact reason I named my blog Dramatis Personae– because I’ve felt that I’ve always had multiple personaes, including my online one. When I was a bit younger, two of my closest girlfriends both commented (separately) about how my livejournal seemed so different from me in person– that it was like this “take it to 11″ cool version of myself; not that I wasn’t cool in person, but I showed a different kind of cool online.

    I’m not sure how much of this still is true; on Livejournal, I’m not sure that it is so much because of how little I use the platform anymore.

    That being said, I’m not quite sure any of this was ever very deliberate. I’m quite comfortable sharing gripes & complaints (and the occasional negativity) on my blog and through my online personaes– it adds an extra dose of reality and truth in many ways.

  9. Catherine says:

    I think I definitely censor my ‘online personality’. Maybe censor isn’t the right word, but certain things I just don’t share. I tend to be melancholy & will wait till I don’t feel that way to publish, etc. This is partially because my job is in my community, so if I went onto NEN and complained in detail about my job or something, it might get back to the powers that be. Things like that are dangerous for teachers, for real.

    But I also liken it to something like untagging on facebook all of the drunken pics from college, or where your friend is holding a bowl, or where you’re all groping each other and putting on a show. After a certain age, that kind of exhibitionism isn’t really accepted anymore.

    Besides, blogs are a good place to sort of ‘write how you want to feel.’ Example: I’m in two weddings for friends, and posted effusively about how pleased I was to be helping out. The truth is, they’re being kinda crazy at the moment & I was resentful of this extra tax on my time… But used my blog to remind myself that it’s a special thing to help with and that I’m lucky to have so many built-in excuses to visit. :) Positivity ++

  10. Very thought-provoking Nubby. In life and on the internet, I try to be as real as possible, while still holding what’s important close to my vest. I’ve never been the type of person that shares my deepest secrets or needs everyone to know me, which is why I decided to talk about fashion and style online because while those are things I love, it’s not too invasive.

    I want to present myself in the best light while still being myself. I agree that the social networking sites are common ground for revealing way too much and that you have to control what you reveal. I also agree with Amelia, people don’t want to read about your everyday issues, they want to escape, learn something or laugh and I try to represent that in my own life as well as online.

    Great post gal!

  11. Bianca says:

    What a timely, interesting, making-me-think post Nubby :) I’m in the process of getting all things together to launch a blog inspired by various projects I am working on now and deciding what parts of me to use and what not to use has been a challenge… when starting your blog were there any guidelines that you set yourself and followed? :) B xo

  12. Caitlin says:

    I totally get the online persona thing. I’m a vlogger on YouTube and when I started I decided that there would be certain things about my life that I wouldn’t talk about online. Although, if someone were to ask me about it I’d probably be open. But I often feel guilty when I go for spurts of time where I don’t post any kind of video on my channel, or I don’t write in my Blogger.
    Knowing someone online and knowing them IRL (in real life) is very different. You do get to only see what they want to show you, and sometimes reality isn’t as cool as the person on your screen.

  13. I feel kind of bad about my online persona. I’ve been using the same name online for most things since I was 14, which means it’s been both cultivated and allowed to grow wild. I’ve left a litter trail across the web, lots of stupid arguments and bad comments, and it’s not like “real life”, where people know you’ve changed, grown up, where it’s obvious when they meet you again. Not everybody looks at time stamps.

    I feel that I haven’t put enough effort into updating my online persona, to make it represent the person I am now, so that people don’t mistake me for me aged 16, or 18, or even 20. When you’ve grown up sharing yourself on the internet, where the sense of time is distorted because few people actually look at when a page was created, how can you make sure people know who you are right now?

  14. Nubby says:

    I’ve had so much fun reading all of your comments! It’s really amazing to hear everyone’s insight on this strange & curious topic…

    Vixxie: At least you realize it and admit it! Feeling guilty about something that doesn’t really exist in real life is such a weird phenomenon, isn’t it?

    Vixel: That seems totally natural. Most people edit out small (sometimes unflattering) details because they have the opportunity to do so. As long as your content remains honest and transparent, then your bases are covered.

    Frida: Good for you! And, if an image is too forced and doesn’t align with who you are, what’s the point? I think that people can sense that….so it’s best to just be the best possible version of yourself!

    Amelia Arsenic: I can understand editing for safety concerns and editing in general to put the best version of yourself online…as long as you’re still ‘you’ and upfront with your fans. And, you have a unique position in that you’re in a band projecting a persona onstage…so it seems like people get that the bigger than life visions of grandeur may carry over to other parts of your life. Your voice in your blog comes across as really genuine and your content is solid…so you’ve got a great thing going!

    Lorra: Good for you!

    Nicole: It goes without saying that certain things translate over well online like outfit posts because the people reading tend to be more voyeuristic and love these little glimpses into other people’s lives…

    Ashe Mischief: Different people project different things online…and what they’re projecting may be only a tiny piece of their real life. It’s up to us to decide what we like / dont’ like and to share only what we see fit online.

    Catherine: Good point. Positivity wins out, 9 time out of 10. Posting negative content and risking hurting those around you, especially when that content can live on forever and ever just really isn’t worth it.

    Stylish Thought: I totally agree with you about being as real as possible while still holding onto some things for your private life. There’s really no need to share everything…if anything, oversharing can come across as being totally self-absorbed.

    Bianca: As far as guidelines go, I don’t go into detail about my personal life / boyfriend very often, nor do I share details about client projects that I am on at work (since most of that is confidential anyway). Also, I try to make sure that not every post on my blog is about me; it’s my goal to include my readers as much as possible so it doesn’t turn into a one-way conversation. Lastly, it’s important to be transparent and honest with what you’re doing…people can sense false pretenses even when they’re online!

    Caitlin: I agree with not sharing certain things online. If you overshare, there’s nothing left to hang onto for your personal / private life. There’s definitely a fine line.

    Lady Julianne le Fay: Interesting insight here. You have a point…if you’ve had the same name online for years and years, people hold onto things you said long ago and sometimes equate it with who you are today. It’s like everything online is frozen in time! I think that the only way people can ‘know who you are now’ is to constantly update / keep content fresh on your social media sites of choice.

  15. Danielle says:

    This is a terrific post. I think I try to show my “best self” online, and I also try to do that IRL too. I agree with Lady Julianne is that sometimes your past selves can haunt you on the internet. I didn’t always feel as conscientious as I do now about it, I never expected it would become such a huge part of my life. Now that it is, I am doing my best to make sure that my best self is what people find first.

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