Nubbytwiglet.com 2008 Branding & Identity

Over the last few weeks, I’ve been tightening up my company’s identity. Usually, when you get busy with a job and freelance clients on the side, the first work to get tossed to the side is your own. I decided that it was time that all of my correspondence materials matched and since I already had the logo on hand, it went very quickly.

My identity features a standard invoice, letterhead, a CD label, a mailing label, a two-sided business card, a cover sheet and a presentation sheet.

At this time I have digital renderings instead of the real items because I haven’t had a chance to print them all up quite yet.

My business cards were already in existence, but I’ve decided to simplify the layout even more and to drop the rounded corners from the previous version. I think I’m officially over them!

This close-up shows the details of my invoice (top) and letterhead (bottom), both featuring Bodoni type forming the current year and my street address.

I’m the most excited about my new 11 x 8.5 inch cover sheet. I’ve learned the value of having one from working on presentations at Nemo. It lends that extra polish when you’re sending over a round of work. Here’s the details from the lower right corner:

It’s so nice to have everything comprehensive and matching for once! And, for 2009, I just have to change out that one number in some of the items featuring the date. The next task is to get a downloadable PDF portfolio uploaded by the end of the year. I’ll be sharing the above items again as they’re printed in the next few weeks! Stay tuned.




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24 People have left comments on this post



» Ashe Mischief said: { Oct 20, 2008 - 07:10:47 }

It looks so wonderful! I really love how comprehensive and cohesive your brand & image is for the upcoming year. It also has that Nubby flair to it, which really makes it individual & unique!

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» Melanie said: { Oct 20, 2008 - 08:10:55 }

You manage to make black and white so interesting, classy and beautiful. Well done you xx

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» Marc said: { Oct 20, 2008 - 08:10:11 }

Very impressive! Cool, classy and artistic.

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» Vicki said: { Oct 20, 2008 - 09:10:04 }

It does indeed look fabulous, it’s thoroughly professional but at the same time beautiful and artistic, perfect!

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» Casey said: { Oct 20, 2008 - 09:10:15 }

Wow… I love these!

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» dana said: { Oct 20, 2008 - 10:10:54 }

Way to keep black and white from seeming like the “cheap” way to go.

I like the cover sheet idea, it’s nice because if the client wants to email or call, your info is right there, no need to go messing through things to look up your info!

I’ve got my own identity system pretty well worked out too- I need to get things printed though. Plus I still need to work on a first self-promo piece featuring the new identity. It’s a never-ending evolution, for me anyway.

Keep up the good work!

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» the famous nemo said: { Oct 20, 2008 - 10:10:29 }

everything looks great, thats what I am in the middle of, making sure every thing looks good together.

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» amanda lee said: { Oct 20, 2008 - 11:10:43 }

I love the business card. Can’t get over how those Michael Kors shoes look. . . so amazing!

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» cfish said: { Oct 20, 2008 - 12:10:45 }

Totally awesome! both organized and stylish.

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» Tiera said: { Oct 20, 2008 - 02:10:52 }

I love it! It’s so sleek, but with major style!

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» Miss Elle said: { Oct 20, 2008 - 03:10:50 }

I have to say, I was extremely impressed and elated when I got a package from you last week (with beautiful shirts and posters galore!). Your identity is so comprehensive, it really speaks “Brand” instead of “Bored Girl playing in Publisher” or something. I really admire that and aspire to it, as well. You’re a branding genius. :)

xoxoxo.

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» Tania said: { Oct 20, 2008 - 05:10:12 }

These are amazing, Super styly and sleek!
I suddenly have total inspiration to work on my all over the show branding!

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» Nubby said: { Oct 20, 2008 - 10:10:16 }

Ashe Mischief: Thank you, it’s a relief to have it finished!

Melanie: I’m glad you think so; black & white are my favorite design color combination. I’m a huge fan of simple, classic design!

Dana: I never think of black and white as cheap under any circumstances, but I think that’s because they’re the fundamentals of all of the basic design classes I’ve taken. And, you’re right about the cover sheet. Since much of my freelance work revolves around logo and identity development, there’s usually multiple rounds and the cover sheet helps my clients keep all the PDF documents straight! Do you have a link to your identity? I’d love to see it.

amanda lee: Thank you, I’ve been using that Kors image for years now and still love it so much!

cfish: that means a ton coming from you, you’re one of the most technically gifted designers I know.

Miss Elle: “Bored Girl playing in Publisher” = HAHAHA! I think that’ll be my new favorite phrase.

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» Alice said: { Oct 20, 2008 - 10:10:14 }

Beautiful! Sleek and chic, and oh my–swirls! I adore swirls! Nice and modern without being overly so, I think!

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» LuLu said: { Oct 21, 2008 - 06:10:34 }

I adore this!

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» caitlin said: { Oct 25, 2008 - 03:10:43 }

i love when you make posts like this.

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» Stephie said: { Jan 20, 2009 - 02:01:37 }

Hi! I love this post and your designs, and my interest piqued at the mention of the cover sheet. It is the first time I’ve ever heard of a ‘cover sheet’, may I know what are the uses for it?

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» Nubby said: { Jan 20, 2009 - 06:01:03 }

Stephie: They’re nice especially if you’re printing out client work because it reminds you of the P.O. number (for billing purposes) and gives the client a reminder of how to contact you. Of course, you can customize the information to whatever you’d like. It’s a great way to pull a multi-page document together.

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» Jordan said: { Mar 12, 2009 - 06:03:41 }

Oooo – love! Tis very inspiring…

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» Expendpriesse said: { Apr 23, 2009 - 02:04:15 }

I’m the only one in this world. Can please someone join me in this life? Or maybe death…

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» Marta-Rawvolta said: { Jun 12, 2009 - 03:06:07 }

Nubby!
It is totally YOU!
Sometimes I come across some business cards (etc) that tell totally different story that the person himself represents.
The identity and YOU as a brand itself are so much in a harmony that it can not be better!
Congrats!

And , Nubby, thank you for taking time to email me back and advise.
I enrolled into graphic and started my summer classes already!
Thank you, girl!

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» daisyxxtfa said: { Feb 4, 2010 - 02:02:15 }

CAUTION SHOES2WORLD.COM RIP-OFF!
good afternoon
I ordered kicks on shoes2world last month. My wife haven’t got kicks yet. I emailed them hundred times. shoes to world will not pay my money back! They are scam!

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