2008 Branding & Identity

Over the last few weeks, I’ve been tightening up my company’s identity. Usually, when you get busy with a job and freelance clients on the side, the first work to get tossed to the side is your own. I decided that it was time that all of my correspondence materials matched and since I already had the logo on hand, it went very quickly.

My identity features a standard invoice, letterhead, a CD label, a mailing label, a two-sided business card, a cover sheet and a presentation sheet.

At this time I have digital renderings instead of the real items because I haven’t had a chance to print them all up quite yet.

My business cards were already in existence, but I’ve decided to simplify the layout even more and to drop the rounded corners from the previous version. I think I’m officially over them!

This close-up shows the details of my invoice (top) and letterhead (bottom), both featuring Bodoni type forming the current year and my street address.

I’m the most excited about my new 11 x 8.5 inch cover sheet. I’ve learned the value of having one from working on presentations at Nemo. It lends that extra polish when you’re sending over a round of work. Here’s the details from the lower right corner:

It’s so nice to have everything comprehensive and matching for once! And, for 2009, I just have to change out that one number in some of the items featuring the date. The next task is to get a downloadable PDF portfolio uploaded by the end of the year. I’ll be sharing the above items again as they’re printed in the next few weeks! Stay tuned.

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