Daily Archives: May 27, 2008

POM Wonderful: Pure Genius Advertising

I’ve been a POM drinker for years, but I’ll admit that it was the logo emblazoned with a big, red heart and the mod packaging that originally drew me in!

POM Wonderful is a privately owned company and brand of pomegranate juice, advertised as one of the most powerful naturally-occurring antioxidants. It is sold in distinctive double bulb-shaped clear plastic bottles. Its taste has been described as similar to cranberry juice. POM Wonderful is made from the “Wonderful” variety of pomegranate, which is grown in the central and southern San Joaquin Valley of Central California. The variety has a particularly sweet flavor in comparison with other varieties.

As I was recently surfing the POM site, I discovered their advertising archives and thought they were too good to keep just to myself! Favoring a generous amount of white space and basic sans serif typefaces, the overall look is cool, modern and quite simple in that it always makes use of the product itself as the central prop.

POM also keeps a nice little blog.