Portfolio Revision #2: e|merge Creative Agency
Last year, one of my classes combined all four departments of our Integrated Media department and we spent the semester developing a new ad campaign for the college. My team chose the name of e|merge for our creative agency and I designed a press kit for our presentation. I was happy with the work, but everything blended into the white background:
Besides some small changes on the CD, the only difference between the Before and After is a rough paper texture applied to each piece at 30% opacity (it’s much more noticeable in person) and the worn cardboard box in the background:
I’m so glad I took an extra hour to add some textures! If you haven’t noticed by now, I love the process of branding and developing press kits…and I can’t stop. There are worse addictions to have, right?
Get in touch: 
3 People have left comments on this post
Sounds like a good addiction to me!
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i’m loving these before and afters! so cool to see your progress
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lindsey clare: Thanks! It’s a huge relief to make them look the way I had imagined in the first place! But you know how school is…there’s not always enough time!
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