MUJI: Japanese Perfection in Simplicity

 

I love MUJI. A brand of Japanese basics encompassing over 7,000 items, the brand prides itself on being high quality, simple, and affordable. Best of all, MUJI uses as little packaging as possible. There aren’t layers of packaging hiding the product; instead, you can immediately see what it is (even though the labels are in Japanese). I bought a notebook and futuristic white paperclips at the MUJI at MoMA Design Store in New York City. While walking down Broadway in Soho, I also noticed that they’re in the process of building a freestanding store (this information isn’t listed on their site yet). The name MUJI is derived from the Japanese phrase “Mujirushi Ryohin,” meaning “No Brand Goods.” Simplicity has never looked so good.






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